Professionally shooting a product line is critical for an on-line only brand such as KUIU. I have been in studio this week with Gary Segraves www.segraves.com a professional product photographer who’s client references include The Gap, Old Navy, Athleta, Bellwether and Camelbak. We are working with two professional stylists who set the clothes for Gary to shoot. I find shooting flats a fascinating process and thought you may find this interesting as well. I hope you enjoy the photo essay of this process. More product reviews to come this week.