Professionally shooting a product line is critica...

Professionally shooting a product line is critical for an on-line only brand such as KUIU.  I have been in studio this week with Gary Segraves a professional product photographer who’s client references include The Gap, Old Navy, Athleta, Bellwether and Camelbak.   We are working with two professional stylists who set the clothes for Gary to shoot.  I find shooting flats a fascinating process and thought you may find this interesting as well.  I hope you enjoy the photo essay of this process.  More product reviews to come this week.


This article has 50 comment(s)

  1. Kendall Reply

    Very interesting process for sure. Shooting flats vs. on a model or manikin is a cool move, especially with the wood background.

    Images we end up shooting that we can’t get from manufacturers are generally shot on a manikin. Thanks for sharing about this process.

    • Jason Hairston Reply

      Hi Kendall,

      You certainly can appreciate this process, thanks for the comment and note on the wood back ground. It looks really nice.


  2. Tom Ryle Reply

    Love the behind-the-scenes look. One of the best days as a product developer is getting your proofs.

    Monday’s suck less…

    • Jason Hairston Reply

      So true Tom. Thanks for the comment.


  3. Cory Benge Reply

    Awesome…I guess I started using that word again in my adult life after 1) My now 4 year old starting talking in full sentences…. and 2) When I started receiving the blog from KUIU! Again, great photos and giving us, the consumer, a view of the ‘inside’!

    • Jason Hairston Reply

      LOL! That is AWESOME!


  4. Doug Reply

    I want one of those ballcaps. Very cool!

    • Jason Hairston Reply

      Not long now Doug!


  5. Jerry Gowins Reply

    Wow. His studio is bigger than mine. I’m having studio envy…

    Looking forward to the finished shots!!

    • Jason Hairston Reply

      Jerry, it is not the size of the Studio…..:)


      • Jerry Gowins Reply

        LOL!! Sometimes it is. Depends on who you ask…

        • Jason Hairston Reply

          True, True!

  6. Darin Farnham Reply

    Thanks for ‘guiding’ us through all this-incredible.
    p.s. The Attack Pants look fantastic-can’t wait…

    • Jason Hairston Reply

      You welcome Darin! It has been really fun taking everyone through the processes.


  7. Tim Rushing Reply

    What I like about your approach to this business is that you do things the right way, even down to the smallest detail. People appreciate quality and serious hunters appreciate it more than most. The photography gig is very interesting and it’s cool to be taken along on this ride with you…keep up the good work.

    Hurry up already, I need some gear.

  8. Walt Reply

    Very cool!

    Looks like part of my order is ready to go.

    Thanks for the update .

    • Jason Hairston Reply

      LOL! Great take Walt!


  9. Jerry Reply

    What a tease!

    I just finished lunch, and now my mouth is watering again!!

    • Jason Hairston Reply

      Glad to hear your excitement. Thanks for commenting.


  10. Joe Castinado Reply

    Definitely cool journey you have taken us on. You have blazed a new trail for other online merchants by leveraging social media, instant consumer feedback and most of all transparency into your operations. Its so cool and I have started to see other online blogs seek consumer feedback now more and more (i.e. Backcountry Navigator’s mobile app updates and THQ’s HomeFront video game launch.) They along with your are seeking immediate feedback from their consumers and adapting quickly to the pulse on the street.

    I am getting more and more interested in photography as a hobby and its nice to see how the pro’s do it. I have been taking some pictures for my wife’s craft website we are building and your photos show me that I am on the right track!

    My savings account for KUIU product just keeps getting bigger, cant wait to start ordering!


  11. Andy Bacigalupo Reply

    Its quite unique to see a product develop from its conception, through testing to final marketing, especially for prospective customers with intent to purchase.

    Really enjoyed following along.

    Good to see solid colours along with the cool new camo pattern too.


    • Jason Hairston Reply

      Thanks Andy for the nice comment. Great to hear.


  12. James Reply

    Very Interesting . I half expected you to run your company like many “cottage” gear manufactures that are seen in the hiking industry. Usually great products with crap websites and vague product information. Instead you are coming out right off the bat with every single tiny detail covered. It’s almost as if you’ve done something like this before:) It shows you have a mind for business as well as technical hunting gear.

    • Jason Hairston Reply

      Thanks James, I sincerely appreciate hearing this. I want KUIU to be the company WE have always wanted and needed.


  13. Curtis Reply

    As said above its pretty cool to be able to follow along in the development of these products as well as the details involved with bringing KUIU to market.

    Looking forward to watching the KUIU store come to life.


    • Jason Hairston Reply

      Thanks Curtis, this will happen pretty soon now. I will keep you posted on the development of the store.


  14. Curt Cabrera Reply

    First class bro! Can’t wait till I can “try” to wear some more of this gear out ;^)

    BTW…between you and Peter, my inner fire to get back to the western mountains is burning bright again, very bright!

    • Jason Hairston Reply

      Thanks Curt! Any time you want to head out west it is a phone call away my friend.


  15. Riley Reply

    Wow, that’s really cool to see how that process is all done.

    • Jason Hairston Reply

      Thanks for the comment Riley, glad to hear you found it of interest.


  16. Trevor Carruthers Reply

    Very cool post man! I really want one of those ball-caps as well!!!

    I love that logo!

  17. Jason Hairston Reply

    Thanks Trevor!



    This whole process is so cool to watch. I never thought about everything involved! Can’t wait to spend time at work drooling over your gear site! Great job.

    • Jason Hairston Reply

      Hi Russell,

      Glad to hear you find this of interest. I appreciate hearing from you.


  19. Kevin Dill Reply

    Jason, Great job on the studio update! Particularly interesting to watch the product AND its marketing evolve. Going “inside” makes me feel like I’m a priviledged customer. Backstage passes and all that….you know. 🙂

    • Jason Hairston Reply

      Hi Kevin,

      So glad to hear you enjoyed this inside view. More to come.


  20. John Reply

    Just love being “filled” in as the process develops. Thanks for keeping us updated! Taken orders yet!…..hahaha Great job Jason…….John

    • Jason Hairston Reply

      Thanks John. a few more weeks to go.


  21. Paul Reply

    Oh Man! I am just counting the days until this stuff is available.

    • Jason Hairston Reply

      Me too Paul!


  22. Dave Beronio Reply

    Thats gives a more intimate look at the product to see the behind the scenes on pictures. sure a lot that goes into the process. The product would look a lot better at 10,000 feet with me wearing them packing out my trophy, just a thought 😉

    • Jason Hairston Reply

      I agree Dave! Good thought for sure.


  23. Mark Reply

    Jason, those photos look great! I have worked with quite a few start-ups that think they can get away with doing their own product shots…it never ends well!

    • Jason Hairston Reply

      Thanks Mark,

      These small detials are so often over looked or not budgeted, make such a difference. I love these small details!


  24. Kit Baughman Reply

    Hi Jason,

    One step closer to your dreams being reality; that has to be exciting!

    The products look great, especially with the professional photography treatment. Thanks for taking time to show us everything that goes into bringing a product out. I’ve been in on many new product introductions, and could barely find time to go to the restroom, so I’m really impressed that you take/make the time to keep us up to date right now! It really speaks to how important customers are to you, and how you stand by you products.

    Thanks again,


    • Jason Hairston Reply

      Hi Kit,

      I am so glad to hear you enjoyed this post. It is really fun to share the inside of this business and see the great response. Thank you for taking the time to comment.


  25. Pond Reply

    A couple of my favorite things, Hunting gear and Photography! Like the studio and gear GSP is using. You’ll definately get quailty shots that your gear deserves.


    • Jason Hairston Reply

      Thanks Pond, Gary is really talented.


  26. Jason Hornbacher Reply

    Thanks for the sneak peak at my fall clothing line! I can’t wait to fill my new KUIU pockets with tags!


  27. Ronald Park Reply

    Awesome looking product! Hope to try some out this fall!
    Have been enjoying the blog also! Thanks for the sticker!


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