I am working on my marketing plan for KUIU. Before...

I am working on my marketing plan for KUIU. Before any commitments are made I want to find out what you read?

I only read hunting magazine focused on western big game & backpack hunting.  This is my focus and passion.  I do not spend much time reading Whitetail magazines or national publications like Field and Stream.  This may just be me, so I wanted to ask you.

I have laid out a list of potential placements of print advertising.

  • Eastman’s Hunting Journal
  • Eastman’s Bowhunting Journal
  • The Huntin Fool
  • Safari Club International Magazine
  • Wild Sheep Foundation Magazine
  • Grand Slam/ Ovis Magazine
  • Traditional Bowhunter Magazine
  • Rocky Mountain Elk Foundation Magazine

I know I do not have them all, which publications am I missing?

What are your top 3 must read magazines?

All of your input is welcomed and appreciated.  Please let me know your thoughts and ideas here.

Thank you,

Jason

This article has 76 comment(s)

  1. Tom Ryle

    Good start on the list. I think if you’re targetting west-of-the-rockies mountain hunting and/or sheep hunting, you’ve got a pretty good list started here.

    As for a more mainstream east-of-the-rockies bent, you might add Bowhunter, Petersen’s Bowhunting, and Bowhunting World. True, most of these mags focus on whitetails with special features for other species to spice them up. But, they are big hitters from a subscription base.

    There are several lesser known/subscribed to publications like Bow & Arrow Hunting but I don’t think they compare in terms of ad space.

    Personally, I read a lot. I subscribe to a pile of mags and enjoy reading all of them. Primitive Archer is one of my favorites because I love primitive archery and bow-making. I wouldn’t expect to see a KUIU ad within the pages, however.

    I also read a lot of blog entries and on-line content from guys I admire because they are real and not formatted into some editor’s idea of what a perfect read should be. I like the raw content better than the honed craft for my downtime reading. I don’t like contrived stories, which is why Eastman’s is key here.

    Just my initial take…

    • Jason Hairston

      Hi Tom,

      Great input as usual. Thank you for taking the time to put so much thought into your response. All of your comments are well noted. You never know, as a longbow shooter, Primitive Archery is not too far off. Thank you!

      Jason

      • Tony Dawson

        As a long-time OWAA member and outdoor writer, and a Pro Staffer for several archery companies, I’m always interested in new products that offer something new and better to outdoorsmen/hunters.

        I do a product review column several times a year, and have a couple of sets of Sitka Gear, so am very interested to hear more about the new line. My friend Frank Noska emailed pics of your Kuiu stuff in use on a Kodiak goat hunt, and he was very enthused about it.

        Love the camo pattern….very innovative. Borrows from, but improves upon, some existing patterns in a unique way….and very appealing to me as a lifelong bowhunter. Email me when you get to the point of print media launch and would like to talk more specifically.

        Congrats!…. and good luck with what looks to be a very special addition to the wardrobe of serious hunters and outdoorsmen/women.

        • Jason Hairston

          Hi Tony,

          Thank you for the very kind words. I will stay in touch with you as the product becomes available this coming spring. Frank is certainly one of the good ones.

          Best regards,

          Jason

  2. Bryan aka TradRag

    In order of preference;

    Traditional Buwhunter Magazine
    Eastman’s Bowhunting Journal
    RMEF – Bugle Magazine

    • Jason Hairston

      Hi Bryan,

      Thank you for your help.

      Jason

  3. Brian Morris

    Traditional Bowhunter, Bugle, Eastmans Bowhunting , and PBS are what I typically subscribe too. I do pick up the others once in a while.

    Good Luck, Brian

    • Jason Hairston

      Thanks Brian, I appreciate the input.

      Jason

  4. Matt

    Peterson’s Hunting
    Sports Afield
    Successful Hunting

    What about forums? Lots of action on those..

    • Jason Hairston

      Thanks Matt, I will be doing a post in the near future on forums, etc.

      Jason

  5. Matt

    1. EBJ
    2. RMEF

    I mostly read these two. However, I do look at friends Peterson’s Bowhunting Mag.

    • Jason Hairston

      Thanks Matt!

      Jason

  6. Ryan Sanpei

    Jason,
    The only other magazine that I read besides the ones you’ve listed is Bow & Arrow Hunting.

    Do you only want info about magazines? I also spend time on websites reading about bowhunting.

    Thanks!
    Ryan

    • Jason Hairston

      Hi Ryan,

      Thanks for the help, just magazines for now.

      Jason

  7. Jon

    My number 1 is certainly Traditional Bowhunter. Number 2 is Professional Bowhunter Society quarterly. I guess number 3 would be EBJ, but I didn’t renew. Good luck to you.

    J

    • Jason Hairston

      Thanks Jon, I appreciate the response. Another Traditional Bowhunter helping me out is great. Good luck the rest of the season.

      jason

  8. ron spomer

    Sporting Classics and Sports Afield have high demographics in their readership. Lots of serious trophy hunters and international travelers. American Hunter, NRA mag, reaches the most readers, but not sure how many fit your aggressive/active profile. Boone & Crockett’s Fair Chase might be worth a look, too.

    • Jason Hairston

      Hi Ron,

      Great additions to the list for sure. I really like Sporting Classics and Sports Afield. They put out a top quality publication.

      Jason

  9. Scott

    Out of all those, I only read Huntin Fool regularly, but I don’t do that many magazines. I am an internet forum junky though and I think you would get more push on the forums.

    • Jason Hairston

      Thanks Scott,

      I will ask for your help on the forums soon. I look forward to your input.

      Jason

  10. Tye Abell

    EBJ and RMEF – Bugle are it for me.

    • Jason Hairston

      Thanks Tye!

      Jason

  11. Brandon Hammonds

    1. Petersons Bowhunting
    2.Bowhunt America
    3.Bowhunter Mag

    • Jason Hairston

      Hi Brandon,

      Nice additions to my list. Thank you.

      Jason

  12. Mike P

    About the only ones i read anymore are Eastmans Hunting and Eastmans Bowhunting…the other ones just dont do it for me anymore.

    Mike

    • Jason Hairston

      Thank you Mike. I am a niche reader as well.

      Jason

  13. RUSSELL ELDRIDGE

    My main magazines are the Eastmans magazines, I also subscribe to Western Hunter magazine. I also get Bowhunter, but not that great of a magazine.

    • Jason Hairston

      Hi Russell,

      Western Hunter should be on my list. Thanks for the input.

      Jason

  14. beau purvis

    Everything done by Dallas Safari Club
    Huntin fool
    Muley Crazy
    Wild sheep foundation

    • Jason Hairston

      Hi Beau,

      Great input. I will check out Dallas Safari Club’s publications. Thank you.

      Jason

  15. Salty Whiskers

    Jason,

    In addition to the magazines you listed I would suggest the NRA’s American Hunter. My house is full of NRA life members, so we get the whole line of magazines. According to the NRA, American Hunter is the worlds largest all hunting magazine.

    I too am a western hunter, but I find valuable information in American Hunter mixed in with the Whitetail / African game articles.

    • Jason Hairston

      Salty Whiskers,

      I appreciate the input on NRA’s publication. It has huge circulation numbers. Thank you.

      Jason

  16. Jared Bloomgren

    Well you named my top three right off the bat. One other that comes to mind is Hunting Illustrated. Although I do not read a lot of magazines that deal with hunting whitetail I still think that you may gain some support from having a few advertisements in a few of those magazines such as Bowhunting World, Bowhunter and Petersons Bowhunting. These have a ton of subscribers and there are still whitetail guys out there that may like what Kuiu has to offer. Also, many of these readers are also those that venture into the backcountry from time to time. Just my $.02!

    • Jason Hairston

      Hi Jared,

      Nice Wyoming buck by the way! Thanks for your help, I will check out Hunting Illustrated as I am not familiar with this publication.

      Jason

  17. Josh

    Can’t help much here as I pretty well quit reading the magazines a while ago. In general I will find out about new products on forums. That means ArcheryTalk, Bowsite and TradGang.

    When I do pick up a magazine it is most likely to be Traditional Bowhunter, one of the Eastman’s or The Bugle. If I am in the east it will be Bowhunter or Field & Stream.

    • Jason Hairston

      Thanks Josh. I will be doing a post on forums and sites and I look forward to your input and help.

      Thanks,

      Jason

  18. Lee

    I am into backpack hunting and my top three mags that I use for entertainment and information of this activity would be Traditional Bow Hunter, RMEF, and Backpacker. I don’t know how KUIU would be perceived in backpacker but I read it regularly to fill in the gaps on backpacking that most hunting mag leave out.

    • Jason Hairston

      Hi Lee,

      I read Backpacker a lot and get some great information on new products etc. there. Interesting idea, I had not considered. I appreciate you insight. Thank you.

      Jason

  19. Dewey Riesterer

    I don’t read any of those on that list and have given up reading gun magazines, as they are not what they once were. I used to like and even subscribe to “Rifle”, “Handloader” and “Successful Hunter”, but, after John Barsness left, I lost interest in these.

    I do read A LOT, primarily serious scholastic material on history, wildlife biology, ecology and regularly participate in “Accurate Reloading” and “HuntingBC” forums. I doubt that I will ever buy another “gun rag” and the mainstream publications such as “Outdoor Life”, etc., hold no appeal for me.

    However, I am only interested in B.C. hunting and some other Canadian hunting and am not in the demographic group which will tend to buy gear as a result of reading magazines. So, my situation is not a good indicator of what advertising will tend to generate the greatest response.

    I would like to see light, camo, stretchy pants with larger sizes suited for older and “un-skinny” hunters and with the fewest pockets, leg zippers, etc. possible. A zipper fly, un-hemmed legs, an elastic waistband and outside attachments for a suspender rig and I will buy these and other garments to match them. Good luck, I enjoy these commentaries and hope you succeed at this…and, get another chance at the Stone’s rams, with a decent outfitter, who has some real class………….

    • Jason Hairston

      Dewey,

      I always enjoy your thoughtful and authentic posts. They are a joy to read. Thank you for taking the time to comment on the blog and I look forward to the next one.

      Best,

      jason

  20. Adam Casagrande

    Huntin Fool
    EHJ
    EBJ
    Western Hunter
    WSF
    GSCO
    Bugle
    Sports Afield

    • Jason Hairston

      Perfect, thanks Adam!

  21. John McKnight

    Hi Jason,

    The only magazine I subscribe to is Garth’s mag, been doing that since it was printed on regular paper and stapled together. I seek strong data, since I have been backpacking and hunting since I was a little boy. I gather my information and data points from opinion leaders that I personally know digest it then make my purchasing decisions. Since the opinion leaders are using the gear then I use the stuff, submit a report if I am on pro-staff and spread the word to my friends via word of mouth or email. I rely on opinion leaders and agenda setters for data then make my own choices since most of the articles in magazines are biased; the authors are bought off by the manufacturers, I know I used to work for a large gun maker. I also rely heavily on information I gather from my contacts in cross over sports: skiing, all snow sports, surfing, climbing, fly fishing and hiking. You might think I am crazy when I mention surfing but when I get out of the water after surfing for 4 or 5 hours in 50 degree water I want to get warm in a hurry!

    I have been successful in situations like yours, building businesses with communication models that focus on strategy that leverages a direct to consumer model. This model mitigates or eliminates bias and skepticism that the targeted consumer may harbor.

    • Jason Hairston

      Hi John,

      When can you start? Thanks for the detailed input, I really appreciate the help and great insight.

      Jason

  22. Ron Green

    I tend to read the following:
    EHJ
    EBJ
    Western Hunter
    Muley Crazy
    RMEF Bugle

    I also spend time on various forums.

    Thanks,
    Ron

    • Jason Hairston

      Hi Ron,

      I really appreciate you taking the time to help. This is great, thank you.

      Jason

  23. G. Todd Brooks

    Huntin Fool, Bowhunter, Bugle, Western Hunter, these are my top four. they seem to have the best information, as well as products that work in the field, and have reputable manufactures that stand behind their products after the sale. Websites are the best avenue for quick access to products as well as feedback from users. once on a e-mail list of your favorite products/manufacturers you are kept up to speed on what interests you most. Good Luck.

    • Jason Hairston

      Thanks Todd, this is really helpful. Good luck to you the rest of your season.

      Jason

  24. Antonio Lara

    Well here in Australia I can say that I read Bowhunter Australia from front to back many times. Of course being the editor, it is hard not to. We also have a great forum out here http://www.aussiebowhnter.com that I run with a couple of friends, so we will certainly be willing to help you out on all fronts as you kick this baby along.

    In Oz we also get Bowhunter, Bow and Arrow and Peterson’s Bowhunting mags.

    • Jason Hairston

      Hi Antonio,

      I have to say your publication is the nicest I have seen in quality, depth of articles and photography layout. I look forward to placing an advertisement with you. I hope you are doing well my friend. Please stay in touch.

      Jason

  25. Drake Atwood

    Great list. My reading consists mainly of bowhunting magazines like Traditional Bowhunter. In addition to your list, it may be worth looking into advertising with Boone & Crockett and Pope & Young if the price is right.

    • Jason Hairston

      Hi Drake, thanks for your input here. I will put those on my list. Again, congrats on your bull.

      Jason

  26. Michael Sendrowicz

    Jason,

    I am not a huge reader of magazines, but what I have on my table right now are the SCI magazine, Precision Shooting, Sports Afield, and Field and Stream.

    Oddly, I rarely feel that any of these magazines influence my buying decisions. At all.

    Three of the major inputs into my purchase decisions are online forums, word of mouth, and salesperson knowledge at the point of purchase.

    I tend to visit a good number of forums when I’m researching a particular potential purchase. By far, my two favorites are the Kifaru forum, and 24HourCampfire. In addition, I tend to visit state specific sites, as well as species specific sites. The user reviews on these forums tend to strongly influence me.

    Likewise, word of mouth from those close to me tend to play a significant role into my initially wanting to research a purchase. Likewise, when I find something I really like, I have a literal list of people I call to tell them it.

    Finally, salesperson product knowledge is critical. Years ago, I worked at an outdoor retailer in Ann Arbor, Michigan as a salesperson. The product reps who gave me the most information about their products, and really stood behind their products caught my attention. Many people would come into the store, bound and determined to purchase one product, and leave with something else. The influencing factor there is the the salesperson’s perceived expertise.

    Even when they haven’t necessarily influence my purchase decision, a good salesperson can still make me feel good about my choice.

    The past Monday I picked up my new Zeiss scope for the T/C Encore Pro Hunter. I had done my research, taken my time, and I knew what I wanted. I was at the retailers, asking to see my scope of choice, and the salesperson smiled and said, “Careful, after you look through that you won’t want anything else.”

    Bingo. Instant ‘feel-good’. I did check out some other scopes, but was perfectly happy with my original decision. More so because of the affirmation by the salesman.

    Thanks again, Jason, for looking for our input. I look forward to each and every new post by you.

    Cheers,

    Michael

    • Jason Hairston

      Michael,

      This is really incredible insight. I cannot thank you enough for taking the time to share this with me. I totally agree with you on all of your comments and ideas. I sincerely appreciate it.

      Jason

  27. Kurt Steindorf

    Jason,
    I have read what alot of people have responded to you, and there are alot of the bow hunting magazines that people have listed.
    My top magazines that are a must for me are, Eastman’s, Western Hunter, Huntin’ Fool, Muley Crazy, Bugle, and SCI.
    I truley think that word of mouth and knowledge about the items are a huge asset to selling or the advertising of a product. You are definitly on the right track with the blog and all the support that you are getting. Keep it up.
    Kurt Steindorf

    • Jason Hairston

      Hi Kurt,

      Thanks for the feedback. Western Hunter is more popular than I anticipated. Muley Crazy is another good publication that I will look into. Thanks for the words of encouragement, I really appreciate it.

      Jason

  28. Kevin

    Jason,

    This has been covered pretty thoroughly, but I’ll pitch in my 2 cents anyhow. I would think that Eastmans and Huntin’ Fool would be the two at the top of your list. I’d imagine the subscribers to those publications are the type of guys you are targeting. Another I read some is Hunting Illustrated. It used to be owned by King’s Camo (Christensen Arms owns it now), and they still have ties, but I see a Sitka ad in there often. Western Hunter would be worth a look, and Trophy Hunter is one that hasn’t been mentioned that I used to read a lot. Looking forward to seeing an ad somewhere,

    Kevin

    • Jason Hairston

      Hi Kevin,

      Great input. I will check into Hunting Illustrated, it was mentioned by a couple of others. I agree with you regarding Eastman’s and Huntin’ Fool, certainly at the top of the list for sure.

      Jason

  29. Grady

    Jason,

    Unaware of what their circulation may be , the only other upscale pulication I would add would be Grays Sporting Journal.

    • Jason Hairston

      Hi Grady,

      That is a beautiful publication and I will add it to my list for sure. Thank you.

      Jason

  30. Tim Rushing

    Fair Chase is one of the best! I personally cannot take EHJ and the “lingo” they make up (rack bracketing, no fences b.s, coyoting-out…), HF photos are great but the article quality is extremely poor, Western Hunter rules!

    • Jason Hairston

      Thanks Tim, your comments are well noted.

      Jason

  31. Mike Borel

    My Top 4 are: Hunting Report, HuntinFool, WSF and GSCO.
    I also like Safari, Sports Afield, Petersen’s Hunting, Petersen’s Bowhunting, and Western Hunter.

    • Jason Hairston

      Thanks Mike for the input. I will check out Hunting Repot, I have not heard of this publication.

      Jason

  32. Brian Morris

    How about backcountry bowhunter? Did not see it in any previous comments.

    Brian

    • Jason Hairston

      No I did not. I will check this out as well.

      Jason

  33. George Hicks

    I subscribe to EHJ, EBJ, and Huntin Fool.

    George

    • Jason Hairston

      Thanks George!

  34. Tony Dawson

    Oh, and BTW, I give a second to considering Archery Talk and their manufacturer forums. Great place for ‘press releases’ on one of the most highly viewed (if not ‘the’ most…) archery sites on the planet. Just FYI…..

    Tony

    • Jason Hairston

      Thanks Tony, I will check this out.

      Jason

  35. Kevin Bahr

    Hi Jason. Of course at the very top of my list would be the Professional Bowhunters Society magazine. The audience you would reach is made up of all hard core, dedicated bowhunters, mostly traditional equipment users. The magazine is filled with articles by real bowhunters, PBS members and not “paid authors”. Another suggestion would be Back Country Hunters and Anglers and Traditional Bowhunter Magazine. All quality organizations with high quality members.

  36. Larry

    Bow and Arrow should be on that list as well! Looking forward to your new line!

    • Jason Hairston

      Thank you Larry, I look forward to showing it to you.

      Jason

  37. Collin Cottrell

    Bowhunter Magazine and the internet!

    We get an average of 250,000-500,000+ unique visitors per month at http://bowhunting.net, the #1 ranked bowhunting website in the world. Drop me an email Jason, would love to help you!

    • Jason Hairston

      Hi Colin,

      I will shoot you an email. Thanks for the offer to help.

      Jason

  38. Jeremy Henricks

    Pursue The Outdoors (http://www.pursuetheoutdoors.com) is a Northwest-based Web site, and we’d love to help get the word out about KUIU. We have an awesome field staff, including Tom Ryle, Troy Neimann, Marc Montoya, and others, who are elk fanatics always in search of quality hunting gear to feature in our blogs and field journals.

    If there’s anything we can do to help promote KUIU, let me know.