Ever since the brand launched in 2011, it has been well documented that KUIU’s mountain hunting apparel is made with the highest quality fabrics and components available. What many fail to realize is that a high performance hunting garment requires more than a quality fabric type alone. Where KUIU ultimately sets itself apart in the market is through the combination of these high-end fabrics paired with innovative design and strict quality tolerances in the production phase. Without a detailed design philosophy behind each item in the lineup, weight, performance, and functionality suffer- no matter how high the quality of the fabric. Furthermore, construction longevity and superior garment aesthetics are only achieved through production from within the most stringent sew houses, which KUIU prides itself on using exclusively.
The factors described above (fabric, design, and construction) and the finer details within each are the root of why KUIU has earned its reputation of quality, fit, function, and style. Of these, the main driver behind the price of KUIU’s gear and apparel happens to be the fabric itself. While the consumer-direct business model has allowed many buyers around the world to enjoy KUIU at a fair price, there have been some recent trickle-down advancements from Toray’s top-end fabrics into the Toray Sport Division (TSD) line: a separate and distinct lineup a quality fabrics which perform at a high level, yet cost significantly less due to slight differences in the composition at the yarn strand level when compared to the main line Toray materials. With that said, TSD fabrics are still comparable in quality, if not higher, than those found in the garments of KUIU’s leading competitors.
The Toray Sport Division fabrics described above are what’s used exclusively in the new Teton line by KUIU. With the KUIU Teton items, users will appreciate the same attention to detail in the design and functionality as what has come to be expected from all KUIU apparel to date. Furthermore, the cut and sew construction can be depended on as well, as the Teton line is produced on the same assembly line as all other garments from KUIU. As eluded to up to this point, the only tangible sacrifice made in the Teton line is in the microscopic makeup of the fabric, as well as slight reductions to built-in features such as pit zips, hip vents, and various pocketing. These are features that some users see as necessary, while others can live without depending on their intended use, wear frequency, and budget. Ultimately, Teton provides shoppers with an additional high-quality KUIU option at an incredibly competitive price.