When I started KUIU I dreamed of a brand that focused only on what is truly best for the customer is every aspect of the business. I dreamed of creating the absolute finest products that I could possibly make regardless of cost. I dreamed of using the world’s most advanced technologies and materials to lower product weight to maximize our customer’s performance in the mountains. I dreamed of sharing everything with our customers so they would have complete trust and confidence in the products when facing the most challenging conditions in the world. And I dreamed of removing valueless retail mark up because it was the right thing to do for our customer.
I knew this dream could not be realized unless I changed the rules of business and it is this dream that created KUIU.
I worked with our amazingly talented Video Producer Blaise Douros to capture My Dream in a short video and I am excited and very proud to share it with all of you.
As I tell my kids everyday—-DREAM BIG