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Measuring the Details

Our vision for KUIU is to build the finest layering system ever assembled for the backcountry hunter.  To keep us focused on this goal we created the following criteria that all KUIU products must meet. Please feel free to jump in and post your additions to this list.

  • Partner with only branded fabric suppliers to ensure quality
  • No “knockoff” sourced fabrics
  • 2-way & 4-way stretch in all fabrics
  • Highest warmth to weight ratio possible
  • Articulation to maximize range of motion
  • Maximum breathability
  • Superior fit for the core user
  • Premium durability
  • Manufacturing by industry leading technical factories
  • Best of class as a stand alone piece or within the KUIU system
  • Quiet as possible per component classification
  • Extensive field testing before release
  • Fabrics must dry quickly

This article has 50 comment(s)

  1. Drake Atwood

    This probably would fall under maximum breathability and/or branded fabrics…but one thing that is very important to me is the gear’s ability to dry out quickly.

    • Jason Hairston


      Great point. The ability to dry quickly is vitally important. We researched and sourced fabrics without lycra to ensure our gear would dry as quickly as possible. Many stretch fabrics include lycra that attracts and holds water, which slows down drying time. The downside of stretch fabrics without lycra is they are typically more expensive. This trade off is well worth it for back country gear. I will add this one to the list for sure. Thanks for your input here.


  2. Jared


    It is great to see you starting something new! All great ideas above! Gotta ask; Have you thought about what camo patterns may be offered?


    Jared Bloomgren

    • Jason Hairston

      Hello Jared;

      Thanks for the kind words. We are very excited to say the least.

      Camo…the great debat on camo. At this point we are still finalizing details on what we feel will be an answer to what folks have been asking for over the past few years. As we get closer to launch we will publish details here on the blog.

      All the best.


  3. Brandon Hammonds

    Hey Jason, not sure where this item would fall under.

    But one the issues I see being form guys like me that spend 100% of my time in the mid-west and Texas is burrs. I noticed that over a two year time that my last pear of pants where 90% covered in micro sized holes from all the burrs and sand spurs. That have to be pulled out. Just something to think abut thought I pass it along.

    • Jason Hairston


      I can relate to what you are saying on thorns and burrs! I have had several encounters with sharp thorns Javelina hunting in Arizona.

      Thats definately a tough issue from a design perspective. As you increase the strength of the material to contend with thorns you also increase weight and noise. The holes they create are really only an issue in rain gear as then you have a leak.

      I appreciate the comment and will give this some thought. Keep em coming.


  4. Sheldon Alver

    Please pattern the pants off of the original mountain pants. Sizing based on actual size (32, 34, 36, etc.) and offer longs.

    The ascent pants just are not the same.

    Good Luck!

    • Jason Hairston

      Hello Sheldon;

      Well noted. Sizing and fit is paramount for this new line.

      Thanks for the comments and keep submitting!


  5. Tyler Preszler


    So you clearly identify quiet components. Just out of curiosity are you just refering to fabric? I would like to see magnetic closures on pockets or the old standard, buttons. Either way quiet is a necessity in all garments ranging from freezing temps in the morning to 80’s in the afternoon.

    I’m looking forward to seeing what you have to offer.

    Tyler Preszler

    • Jason Hairston

      Hey Tyler;

      At this point just fabric. It’s interesting you mention closures as we have received comments going both directions; pro zippers, pro buttons and pro flap. The magnetic closure idea is very interesting.

      Thanks for the ideas. It’s this type of information that will steer the direction of KUIU!


  6. Jared


    I couldn’t sleep last night and was thinking about the new Kuiu Gear.

    I don’t mean to bring up the camo debate again but…..I think you will have more of a following if you are able to offer various patterns in Mossy Oak, Realtree, Optifade, etc….this spreads your market and will intrigue more buyers thusly giving your company more support from various sportmen/women. A larger customer base will follow.

    Just my thoughts! Good luck! I look forward to the future!

    • Jason Hairston

      Hello Jared;

      Next to raingear, camo is one of the things we are getting lots of feedback about right now and we love it!

      There are lots of factors that will come into play on which direction we head with a pattern or patterns for the new line. The licensing costs of existing camo patterns and the effect it has on our startup dollars all must be considered. Things are still fairly fluid right now so feedback such as yours is very valuable.

      Much appreciated!


  7. Todd

    Asat, predator, or Optifade. Is there another camo?

    • Jason Hairston


      Well said, thank you!


  8. Dave Beronio

    My orig post didnt go through so if it is in cyberspace and comes in, sorry for the duplicate


    Adding to the camo debate; What is the target market you are thinking of starting with. Is it backcountry, high altitude or treestand brush country.

    It took a long time for the camo companies to come out with camo directed to the western hunter. oak leaves and tree patterns dont do so well for western sage and high country.

    Patterns that have more grey and light greens that blend in with high country granite rocks and sage brush. There should be someone out there willing to jump on board with you for nothing just to be part of the next big thing in gear.

    Kings camo, Conks, faded sage, prairy ghost, realtree brush country. to name a few.

    I totally agree with Sheldon on the long sizes being important. Nothing gets my goat more than too short pants. Longer is better as they sit nice on the transition of the boots. Sitting and glassing for hours in big country and having my pants riding up above my boots letting the cold air pierce my calves is one of my biggest gripes about pants.

    best of luck and cant wait to see how this evolves.


    • Jason Hairston

      Hey Dave;

      Proper fit, including length, is key. Nothing worse than pants that fit to short, or baggy, or with a waist size that is not what it says. I am really focused on proper fit with the appropriate length. Only then will you get a pant/jacket/base layer that works with your body and not against it at the most critical time.

      All I can tell you about camo at this point is that we are working on several different options. Considering my background you can be sure that it will work in the areas you are describing. I really wish I could tell you more at this point. Please be patient and I will spit out more information as I can.

      Thanks so much for taking the time to comment. It will really guide the direction we go with KUIU.


  9. Chris Hagstrom


    Food for thought. Coated zippers for zero noise while walking/climbing. I have also been using merino wool now on a regular basis and I am a big fan of it. I would love to see this incorporated into a system or jacket that is wind/water proof. Be sure to consider us guys with athletic builds, and shorter inseams. Good luck on new venture. Chris.

    • Jason Hairston

      Hi Chris;

      Wool is one of many fabrics we are evaluating for our line. I would love to say we are heading that direction but testing continues and only after time in the field will I make a final decision on fabric.

      I really like the suggestion for coated zippers. I have mail going out to one of our suppliers to get some samples. Thanks for the suggestion. Please, if you have further suggestions I would love to hear them.

      Much appreciated! Gonna test out some new material this coming weekend on turkeys.


  10. Jim Horneck


    I have spent a pile of money on raingear over the past 20 yrs. and am still searching.

    My ideal raingear.
    * stalking quiet for bow hunters
    * breathable
    * 100% waterproof (even when bush wacking)
    * lightweight
    * packable
    * cuffs that don’t allow water to wick up your arms
    * good, mountain or tree stand camo pattern

    Keep me posted on your raingear development.

    Here’s to your success.


    • Jason Hairston

      Hello Jim;

      Aren’t we all searching for the perfect raingear! I am currently evaluating some waterproof/breathable material that I have not seen before. It was sent to me a few weeks ago and I am very impressed. It meets most of the criteria you specify above but I have not had a chance to test it in the field.

      Finding unbiased test data is proving to be very difficult. It seems that manufacturers test in their own labs and publish results that favor their design. Other tests that I have found by third party sources are out of date. Anyway, that is just the nature of the beast. This is certainly an area that can be done better and please know I am working on it hard. I love to hunt, my time is limited, therefore weather cannot be a hinderance to my time in the field.

      Please keep the comments coming. It really keeps me thinking about product from different perspectives.



  11. Luke


    Kudos on the new brand. One thing that strikes a cord with me on sizing is that companies seem to think that the only variability from one guy to the next is his waist size. Very few companies offer “jeans style” sizing where you choose your waist size AND inseam size. Interestingly, having various inseam lengths to offer from a is a very subtle expese from manufacturing perspective. With this in mind, I have always been very frustrated with my narrow waist and long inseam. Off of my soapb0x now. If you offer good, durable products without being ridiculous on price, with truly accurate sizing, I can guarantee you at least one customer!!


    • Jason Hairston


      I love it when readers get up on their soapbox; it means your passionate. Fit is something very important to me and key in pants. The wrong fit produces leg chafing and binding.

      I believe you will be very happy with the pricing and one thing I will never sacrifice is durability. Stay tuned to the blog for more information as we move along.

      Thanks again for your comments.


  12. Mike Williams

    First, I want to wish you the best with your new undertaking. I really look forward to seeing what you come up with. Now for my comments… I really like the Sitka 90% line, it is a terrific all-round outer layer that could used September thru December. If there was one criticism I could make about it, it would be that there was a little ‘sheen’ to the fabric in direct light. If you could get rid of that sheen it would be perfect.

    Camo patterns. Ditto on the other comments about Predator or ASAT. I’ve heard that the ASAT didn’t sell as well in with Sitka, and thats too bad. ASAT has a loyal following, but its not as well known. I would love to see something in Predator Deception Brown (or better yet, Fall Brown). Go on any hunting website an read a thread about favorite camo and Predator always seems to top the list. The only problem with Predator is not much quality clothing is made using the pattern.

    Finally, any idea as to when the KUIU line will be available to the public?

    • Jason Hairston

      Hi Mike;

      Great comment on sheen. Very important to the hunter.

      You’ll have to stay tuned for the release date and camo information. I wish I could release more details but cannot at this time. I am asking for everyone’s patience and understanding as I get this off the ground.



  13. Kevin


    I echo a lot of the above statements about length. I’m not a “tall” guy at 6′-0″ 170, but I have to buy the current Ascent pants in tall or they’d be too short to wear. I’m happy buying the tall if that’s what it comes down to. I’d also like to see Tall sizes in the jackets as well. The current Large jackets fit my chest and shoulders well, but the sleeves are a touch short and I prefer a longer overall jacket length anyways as they always seem to ride up a bit and give that “piercing breeze” that Dave described above. Looking forward to your new venture here and for what it’s worth I’d like to see an offering in the King’s camo also. Thanks and good luck to you guys.


    • Jason Hairston

      Hello Kevin;

      Thanks for taking the time to submit your comments. The basis for what I am producing is centered on the feedback I am getting from people like you! I truly believe the best ideas for this new line are coming from hunters who spend a lot of time in the field.

      Well noted on length, fit and camo.

      Thanks for the good thoughts!


  14. Brian

    I like the camo patterns that Mossy Oak offers in Brush and Treestand. I have used both of these patterns in the backcountry, open country, and in treestand hunting and they have performed great! I really was impressed with the Mossy Oak Treestand in all three situations!

    I hope Mossy Oak is in the running!

    Good luck Jason!

  15. Chris Jasmine


    A few more thoughts on fit and fabric…
    It would be great if you could include a standard non-camo color or two. Not everyone is dead set on wearing camoflauge at all times. I always feel like a tool climbing at the local crag or going out for a jog in my camo.
    Secondly, if you can find a place in your product line for a few items taylored for women I think it would sell. My wife spends just as much time in the field as most men and has a horrible time finding quality hunting clothing that fits a womans build properly. Many of the succesful mountineering companies have dedicated womens lines that are the same quality as the mens.
    Lastly, on price the price needs to be similar to the mountineering companies prices. If you can be comparable in price to companies like Mountain Hardware, Patagonia, etc., and be slightly lower in price than Sitka, you should be able to keep merchandise moving.

    I hope this new line gets off the ground soon and that you have great success…….. Cheers,


  16. Jon Gunderson

    I am glad to see you back on the radar. Talent like yours shouldn’t be waisted! If I can help out anyway let me know.

    Best regards,
    Jon Gunderson

    • Jason Hairston


      Great to hear from you and thanks for nice note. I hope life is treating you well.

      Kindest regards,


  17. Dave Beronio


    I was thinking the other day about some of the camo pants I have.
    I do like how some have the cuff tie. It is nice to be able to tighten the bottom of my pants to my boots. wearing long pants and tying them off helps with the creep and since they are long, I dont have to worry about them pulling my pants down. Hopefully you come out with a good Gator system, esp one that doesnt collect goatheads and cockleburs

    Some companies also have the little sinch straps on each hip to tighten the waist. This works for about 2 seconds, and then they loosen up. they are nice when not wearing a belt and standing still in camp holding your breath, but the system is very cheap and causes a uncomfortable point when carrying a loaded pack with most of the weight on the hips. unless you could improve this system, I just soon do without it. I think it allows companies to block the 30-35″waist categories together, just tighten or loosen to fit. impersonal in my opinion

    just a thought


    • Michael Sendrowicz


      I agree. That little cinch always end up in a bad place under the pack belt!

  18. Tyler Preszler

    While out Turkey hunting in the 70 degree weather here in Colorado I came to the conclusion that I would love to see a base layer with pit zips. I think the combination of 1/4 zip front and pit zips would be wonders for hunt that take place in July, August, and September.

    Just food for thought.


    • Jason Hairston

      Hi Tyler,

      This is an interesting concept on those super hot days. I can appreciate this idea as we start bowhunting Blacktails here in the middle of July.


  19. Arbi

    Hi Jason,

    Don’t know if this was mentioned before or not but one option I would like to see is pants that can converted to shorts. This will greatly help cooling down on those early season archery hunts, especially on the long hike in.

    Thanks for giving us the opportunity to put in our two cents.

    • Jason Hairston

      Hi Arbi,

      I do a lot of early season hunts that begin in July for Blacktails, August Mulies in Nevada and early September elk where a convertible pant would be so nice for the middle of the day hike out. I have looked a lot of convertible pants and would like to design a better version. Something I am kicking around. Thanks for this input.


  20. Michael Sendrowicz


    My favorite pair of hiking pants for a long time were made by Mountain HardWear. Although the pants were somewhat baggy, which irritated me a bit, they had several very nice features in their construction:

    1. A zippered bottom, to allow the pant to be slipped on or off over boots.

    2. ANGLED back pockets. Our front pockets are typically angled, and our rear pockets are not (they are parallel to the ground.) This is because we approach front and rear pockets from different angles, from the SIDES for front pockets, and from ABOVE for rear pockets. Straight pockets in the rear then become useless for those of us wearing a pack. We can’t get to them. The MHW pants, having an angled rear pocket, allowed me to use them.

    3. A fleece lined waistband. I”m supposing the idea here was to prevent chaffing from a pack belt. I can’t say that it WOULD have occurred if not for the fleece, but that fleece WAS darn comfy…


    • Jason Hairston


      Your comment regarding the angled back pockets is so true. Straight back pockets are so hard to use. A fleece waist band is something I have not heard of and would certainly be nice and comfortable. I will look into this.


  21. Dave Beronio

    Great point on the pockets, havent thought about that, and it makes complete sense.

    If there is consideration to have a line that zip off the lower leg to make shorts, please make the zipper low enough on the leg. I think I have only zipped the lower leg off once since owning these pants, and when unzipped, they feel like running shorts, too short on the thigh.

    its not a huge selling point for me personally, but if they are made, this is just my opinion on length

    Thanks and cant wait,

    • Jason Hairston

      Hi Dave,

      I am bummed you do not want a set of 1980’s tennis shorts to hunt in. I agree with you here on the convertible length, if we do one at KUIU it will be done right.


  22. Ryan

    Many great ideas here!
    Nice to see a company that cares about our ideas!
    My ideas don’t relate to layering, but I do have a few that I would like to share.
    I would say that I spot and stalk 99% of the time, so my needs may differ. I would like to see pants with some optional knee pads built in. Maybe slip in pads, like in football pants, and a cinching system for behind the knee. Cralwing is a must for me to get stickbow close.
    A good face mask is always hard to find. Something light, leafy (to break up outline) and maybe even attachable so you can just flip it off and on like a hoody for quick use. Must not interfere with bowstring and hearing too.
    A small,slip in, built into the shirt front pocket would be great for rangefinders or small binos. Quick, easy access, and you can tuck your binos half-way or rangefinder so it wont flop around while creeping and crawling on the final stalk. Like a mini, tight fitting kangaroo pouch.
    For packs, that suspension system is a winner! I would also say that I’ve owned a few pack which start to sqeak because of materials rubbing together, cant stalk with a squeaky pack. Maybe a seperate ventilated, heavy duty compartment for de-boned meat.
    Some light weight, low cut, slip on fiber sole booties for final stalks would be cool. I hate stalking and crawling in socks. The thorns and lava rock are nasty here! For the really educated animals, I always have to drop my shoes and slip on my fiber tabis.
    Not a necessity but it would be nice to see a boonie style hat for those extra hot days.
    Got a few more, but those top my list.

    • Jason Hairston


      Thank you for taking the time to share your ideas. There is some great stuff here. Squeaky packs and boots are killers on stickbow close stalks. This is a great reminder as we work through the development process. Keep the ideas coming.


  23. Kendall

    One thought and question on a point that you made in the original post: Manufacturing by industry leading technical factories.

    I’m not sure how many other hunters care about this but I was thinking the other day about how much time we as hunters spend caring about the wildlife, land conservation, access, etc but how I’ve never heard mention by any hunting company talk about the types of factories and fabrics the they use with respect to the impact on the environment and more importantly the impact on the lives of the workers associated with the manufacturing process.

    I can only suspect that all factories are driven by bottom line profits so this may not be something you or any hunting company can change on their own. I know it’s a much larger issue than one hunting company, and not a major buying decision point for most, but like Patagonia who makes killer gear in the Outdoor industry, it can be done with transparency and profitability…no?

    I love the idea of community driven and community inspired design and appreciate this blog of ongoing discussion.

    • Jason Hairston

      Hey Kendall;

      I really appreciate the comment. This line of thought is something we hear more and more about in the news and in marketing literature. In my opinion, sustainability, the “greening” of the supply chain and use of renewable resources is something that hunters do care about. Habitat loss and pollution are of primary concern to the game animals we all cherish and hope to pass down to our children.

      As in outwear, and gear in general, the hunting industry has always been a step behind the outdoor industry. This is a function of economics as the bulk of consumers are not hunters and therefore do not require our specific set of needs. Recycled materials (plastics) are becoming more common in synthetic materials and the use of wool is once again coming into vogue. As I research materials for KUIU‘s new line these factors are definitely top of mind. Further, if I can find, vet and reliably source materials that are also of benefit to the environment you can bet they will be used.

      The key is consumer education. Market demand will always drive the supply chain. We, as the consumers, have tremendous power to influence how materials are manufactured and built into end products by the purchasing decisions we make. This is certainly a topic that warrants more consideration.


  24. Kit Baughman

    Hi Jason,

    I’d like to see pit zips on jackets, as well as a vertical zipper in the middle of the back that starts below the shoulder blades and runs to about 2 – 3 inches above the waist. The vertical zipper would be great for when wearing a pack.

    For camo I’d like to see something along the lines of Scent-Lok Vertigo. Has elements of both ASAT/Predator type camo and photorealistic camo, and really breaks up the human form.

    I saw magnets suggested for keeping pockets closed – check them with compasses and gps; I have a coat with magnets that messes with both…

    • Jason Hairston

      Hi Kit,

      Thanks for the comments regarding pit zips and venting on jackets. I agree with you it is a must for a mountain hunting jacket or rain shell.


  25. Bob Griggs

    I am really excited to see what you are going to come up with. The more you compete in the market the better off we the hunters will be because of your efforts. The comments on camo patterns are a hot item, for my personal input, ASAT and predator don’t do much for me visually, I fall into the category that camo has to look good to me first, then I want to try it out. I do like the Outfitters camo, and still like Mimicry as well. I wish you the best of luck, and know that with your hard work, the market will be better for it. Please tell me how to get one of those cool hats too.

    • Jason Hairston

      Hello Bob;

      I appreciate your kind words. This is a labor of love for me and something I think about all the time.

      Stay posted to the blog for more info when our items will be available.



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