I built KUIU to create significant change; change I strongly believe you deserve in uncompromised products made with the finest materials and manufacturing on the planet. Change with a brand that is open to share its world-class suppliers such as Toray, The Merino Company and Pittards Leather to give you confidence in its products. Change with a brand that listens to its customers and respects their ideas and opinions.
There are a lot of questions, speculation and concerns regarding prices for KUIU products. I totally understand, as we have developed this line without price targets. Carbon Fiber pack frames and removing 4 pounds from your layering system are the results of using this model, a model that creates significant change.
The Internet has forever changed retail. Fortunately, we no longer have to rely on a retail sales person to tell us what raingear to buy for a once in a lifetime sheep hunt. The Internet has given us the power to research products and brands, read unbiased reviews, post reviews, post complaints and become experts in the gear we buy.
Retailers no longer have to be experts of the products they sell because the customer is. The Internet has changed retail into a self-service business, hang it on the rack or wait for an order on-line and ship it. The model has changed; we do the research, should we still pay the same prices? 40% to 50% retail mark-up?
I respect how much passion you have for this sport. How much time you spend researching gear and intimately knowing the products you trust your life with in the mountains. It is clear by how much you have been involved in the development of the KUIU product line on this blog.
As a dedication to you and your passion, KUIU will be sold exclusively on line at kuiu.com at wholesale prices. The same price I would sell KUIU to a retailer. I have enclosed the 2011 wholesale and retail price list to give you a clear understanding of what this will save you.
KUIU 2011 Price List
Product Description Wholesale Retail
Merino 185 Zip-T TMC 17.5 Merino $69.99 $129.99
Merino 185 BTM TMC 17.5 Merino $69.99 $129.99
Merino 250 Zip-T TMC 20.5 Merino $79.99 $139.99
Merino 250 BTM TMC 20.5 Merino $79.99 $139.99
Guide Jacket Toray Softshell $199.99 $349.99
Guide Vest Toray Softshell $129.99 $239.99
Attack Pant Toray Stretch-W $139.99 $249.99
Spindrift Jacket Primaloft One $139.99 $249.99
Chugach Jacket Toray 3-layer Shell $299.99 $549.99
Chugach Pant Toray 3-layer Shell $249.99 $449.99
Guide Glove Pittards Oiltac $49.99 $ 89.99
Merino 185 Beanie TMC 17.5 Merino $19.99 $ 34.99
Merino 185 Gator TMC 17.5 Merino $19.99 $ 34.99
Guide Hat Toray Softshell $29.99 $ 44.99
KUIU Belt Aluminum Buckle $19.99 $ 34.99
Icon Frame Frame & Suspension $299.99 $549.99
3000 Bag Icon 3000ci bag $199.99 $349.99
6000 Bag Icon 6000ci bag $249.99 $449.99
Selling KUIU in this new model allows me to continue to develop product without cutting any corners to meet price targets for retailers and allows more people to experience this amazing product line. We all win this way.
I am expecting this pricing will sell us out in 2011 fairly quickly. I will give the KUIU blog subscribers the ability to order first to insure you get your gear. Thank you for being part of building this brand and I am looking forward to earning your business and getting you into KUIU products.