Last spring on the blog we discussed camoufl...


Last spring on the blog we discussed camouflage for KUIU.  We all agreed it would be best for KUIU to create a new pattern. The pattern requirements you suggested were earthtones, non-blobbing, visual confusion, high-contrast, distinctive and attractive. After reviewing the final version of the pattern this week in the field, we made the right decision, thank you.

Vias is a macro-camouflage pattern designed with light, medium & dark earth-tones to create visual confusion that breakups up the human outline at distance.  Vias is made up of 5 colors, a dusty tan, grey, dark grey, brown and black.  I designed the pattern to break up the human form on the horizontal axis in three place for the lower body and three places on the upper body with the light-tan color. You will see this when you look at the back of a jacket in the distinctive tan sections that run across the entire panel.  This is important for consistency of breaking up the body when the pattern is cut into small panels and sewn into a garment.  I did not want Vias become less effective when it is made into a pack or pants because of how the panels are aligned and sewn.

We shot Vias this week in as many situations as we could find so you could get a feel for this pattern.  The Sierra Nevadas have been pounded with snow lately which limited us to high desert environments east of Reno.  I can confidently tell you, Vias in dark timber past 10 yards will be almost invisible. Most of the photos enclosed are shot between 10 and 15 yards.  We did shoot further distances but you could not find Chris in the photos so I did not include these in this post.

I am very excited about this pattern and how effective it is at any distance and any environment.  I look forward to hearing your thoughts and opinions.

Jason

This article has 106 comment(s)

  1. Dan Buchman

    I really like the camo with the larger pattern. The dark smaller patterns just turn into blobs from a distance. This pattern will work great in MN hunting from a tree stand or from the ground for all seasons as well as for trips out west. Look forward to using it this fall.
    Dan

    • Jason Hairston

      Thanks Dan for your comment.

      Jason

  2. Kevin Dill

    I have never been a fan of the photo-realistic camo patterns…much preferring those of a higher contrast with less “predictability” in the pattern. Larger is almost always better, too. I won’t mention any names, but I’ve always gravitated toward those companies who developed and used their own abstract patterns. I think your Vias camo will work great! I hope to try it some day.

    • Jason Hairston

      Thanks Kevin for the comment.

      Jason

  3. Walt

    Looks Awesome!

    Is that a facemask you are wearing in the tree or a beanie and?
    Love the pattern, hurry up March!

    • Rod

      I noticed the same thing… Must be the ‘Kuiu facemask’.

      “…But wait, if you order within the next 30 minutes Jason will throw in, at no additional charge…”

      • Jason Hairston

        Hi Rod,

        LOL!!!! Sure why not and a Icon Pack and Attack Pants:)))

        J

    • Jason Hairston

      Hi Walt,

      This is the Merino 185 Neck Gator that is designed to be pulled up and double as a face mask. Thanks for the nice comment.

      Jason

  4. Dave

    Looks good in late February foliage but what about early Sept. when most archery seasons open and there’s still a lot of green around?

    • Jason Hairston

      Hi Dave,

      I have seen the development prints in September foliage and it works really well. As we all know ungulates do not see in color, in my opinion the important part of camouflage is destroying the human profile with contrast of light, medium an dark tones verus mimicking and blending in. Dark timber it is broken up with light and dark tones and sunlight pushed through. Vias is more effective here than in open sage. I hope this answers your question, let me know if it has not.

      Jason

  5. Rod

    Jason,
    Nice job, the patterns really achieves the desired goals. The tan base color almost appears to take on the hues of the surroundings. Especially in the sage photo.
    One thing I noticed, what is Chris wearing as a face mask in the picture. It looks like he has on the beanie so I guess its not the hood all cinched up. Your product/price list doesnt list a facemask or balaclava. It looks to be vias camo.
    Can wait till the sizing charts and pre-order forms come out!

    • Jason Hairston

      Hi Rod,

      This is the Merino 185 Neck Gator designed to be pulled up to be used as a face mask. Thanks for the nice words.

      Jason

  6. Grady S.

    Jason,
    You’re killing me! You had me at Kuiu!

    • Jason Hairston

      Thanks Grady!

      J

  7. Rod

    OK – I really feel like an idiot. Gator as in neck gator, not boot gator. What was I thinking – Duh!

    • Jason Hairston

      It’s OK Rod, do not be so hard on yourself!

      J

    • Larry Schwartz

      Rod,

      Don’t worry. You were not the only one who thought it was a leg gator. 😛

    • Justin Starck

      “TMC 17.5 Merino” in the pricing structure gave it away for me. I do wish it was the way you thought it was. I would have much rather had “Torray 3-Layer Shell” decribing the gator. Maybe next year.

  8. Jerry Gowins

    Wow. That’s impressive! Could probably even hide from the mother-in-law in that stuff. 🙂

    • Jason Hairston

      LOL!

      J

  9. Gordon “Todd” Brooks

    Wow I can see this working in Sage, Juniper,Timber, Mahogany, oak etc…
    I love how it just disapears with a few shadows falling on it! no one tone seems to dominat the pattern. Even the Cougars are envious!

    • Jason Hairston

      Thanks Gordon!

      J

  10. Pingback: Vias Camouflage by KUIU | Sole Adventure

  11. Jeremy

    Love the looks of the pattern and photos. Can’t wait to get my hands on some!

    Great job Jason and all the folks of KUIU!

    • Jason Hairston

      Thanks Jeremy, I am really excited about the results as well.

      Jason

  12. Riley

    Hey Jason,
    Thanks for the field shots, very impressive. This was very good to see and you have me sold. I think this pattern is better than predator. Even though the pictures are taken in mostly dead stuff, the picture in the pine tree blends in really well. I am amazed! You were right as well with the colors not being as bright as they appeared in prior pictures.

    This new camo pattern is amazing and I can’t wait to purchase some of your gear!

    Thanks

    Riley

    • Jason Hairston

      Thanks Riley for taking the time to comment.

      Jason

  13. Scoot

    Jason, it looks great! I think it’ll be a big hit! Just promise me one thing– please promise me that you’ll have enough hats for me to get one this year! It all looks good and I’m sure I’ll be ordering a couple pieces, but I really like the look of the baseball cap…

    • Jason Hairston

      Hi Scoot,

      We have a lot of hats, it will not be a problem.

      J

  14. John

    Excellent pictures of the camo at work. This will work well in the woods enviorment in NYS and else were. Great Job! Looking forward to my order # in late March. John

    • Jason Hairston

      So glad to hear this John. Thanks for the comment and nice words.

      J

  15. Jerry

    Jason,

    Can I just get my Tax return forwarded to you, so I don’t have to worry about being covered for my purchases?

    As for the camo, WOW! I hunt the Gila in NM every year, and that 2nd and 4th picture look just like the stuff I am tromping through, problem is, I think you forgot to have the model standing in those pics.

    Now I just need to start saving up brownie points, to spend on the warden come march.

    • Jason Hairston

      Thanks Jerry,

      I look forward to having in KUIU this fall.

      Jason

  16. Joe S

    Very nice.

    • Jason Hairston

      Thanks Joe!

      J

  17. Trevor Probandt

    Wonder if it will blend in next winter when I go snowboarding in this gear??? That my friends will be the true test…but then again with all the crazy patterns we see, we might just have some KUIU going with some X-Gamers.

    Speaking of that Jason, with the quality of materials and price point in conjunction with your marketing savvy and hardcore logo, maybe produce an offshoot site/blog with your “normal” colors to a larger audience??? If you are producing the products for our hunting niche, could you spend a little bit more and get another website rolling??? I’m sure your business plan is very defined and your goals are specific, but was just going to throw it out there. If you don’t like it…just through it right back.

    • Justin Starck

      It would be hard market to enter with all the established names but I agree that your materials and prices could cause a stir. As a powder chaser, it is my requirement to have snow specific features such as pant to jacket gaiters and ankle gaiters. I would suggest additional development before pushing into another market. If you are looking for a pro-staffer to test out some snow gear let me know (wink, wink). While on the topic of snow gear, I do enjoy a pant to jacket connection to keep out cold drafts.

    • Jason Hairston

      Thanks Trevor for your complements and thoughts for KUIU. Right now I am 100% focused on delivering the absolute best product I can possibly produce to our under served hunting market. I want to keep this focus as a dedication to all of us who are passionate about mountain hunting. If people want to use it for snow sports it would work for them as well. I hope this makes sense.

      J

  18. Doc

    Jason,

    I’ll admit I was a little worried as to how this camo would do when put up in different scenarios. Specially here in MT, we have so many different types of terrain, that I wasn’t sure if it would be able to hold up to all those different environments. But after looking at these pictures, I’m really confident that it will hold up no matter if I’m hunting Antelope out east in the rolling hills, or Elk in thick timber in the mountains. I also think you need to give yourself some more credit for you camo. You’ve said a few times that’s it not really intended for wooded area for desert like. But I think you’ll find that it will do really well in most scenarios. Now it probably won’t do that well sitting up in a tree stand in IL, in early Sept, but that’s not what your line is intended for.

    I think a big problem most companies have is to find a camo that is appealing to the consumer and one that actually works out in the field. Most go the route of appealing to the consumer. Cause less face it, the most popular camo patterns are the ones that look amazing next to a tree and on next to a tree, while the ones that are really affective in the field don’t look ugly to the human eye. However you came up with a camo pattern that hit both on the mark. Great job, and I can’t wait to see it in person!

    O, and if you want to get some good mountain shots, send me some clothes and I’ll get you some great pictures. 😉

    • Jason Hairston

      Thank you Doc! I really appreciate the nice words.

      Jason

  19. Matt

    Well done! Looks amazing. Very effective. Goal accomplished. I too was thinking boot gaiter. Glad I was wrong. No more face paint. Me likey.

    • Jason Hairston

      Hey Matt,

      We have a boot gator in development for 2012.

      Jason

  20. Peter Rose

    Great work Jason – had to look pretty hard in some of those pictures to find the guy. I live in Western Canada and this camo will suit elk, sheep and paririe hunting perfectly. Looking forward to this gear very much.

    • Jason Hairston

      Thanks Peter! Glad to hear your thoughts about the camo and I look forward to having you as a customer.

      Jason

  21. Relentless 365

    Pattern looks great Jason! See you April 16th

    Brent

    • Jason Hairston

      Thanks Brent. I look forward to meeting you as well.

      J

  22. beau purvis

    As I see it,you delivered what you described as your goals. And, they were my desires as well. I followed your instructions and viewed the jacket from behind. The outline is completely broken.Then I veiwed other camo patterns. I was struck by their lack of contrast,both on the important edges and in the middle of the pattern. Not even close! Your 5 ‘shades’also have no straight lines on their edges. Color does not matter. So, it should be good everywhere. I see know reason why it won’t be fine in a treestand. I am glad the ‘gaiter’ is merino. A lot of the scent from hunters comes from the mouth. The merino will ensure that there will be no buildup of scent around the mouth…plus its other attributes. I will cut a hole in it for better positioning of my kisser in the corner of my mouth.
    Nice work! Thanks!

    • Jason Hairston

      Thanks Beau for taking the time to comment. I appreciate it.

      J

  23. Joe

    excellent! I want to get both camo and non-camo still trying to figure out if I just get two of each or spare my wife the heart-attack when she sees the bank statement!

    Are you planning on suggesting layering options or packaged sets (for example – The BC Moose Hunter package features…., and The Rocky Mtn Big Game Hunter features…., and The Yukon Dall Sheep Hunter features, and The Tule Elk Hunter features….) with each emphasizing a critical component like rain gear for the north west, layers for the varying temperature of the Rockies and warmth for the Yukon stuff.

    ….or just convince my wife that I need two of everything!

    Cheers,
    Joe

    • Jason Hairston

      Hi Joe,

      We will help you get set up with the correct layers for your hunts. We will also be offering a personal shopping by appointment service as well. Several different options to help everyone get the correct line up of gear. I hope this answers your questions.

      J

  24. JohnC

    Yep, perfect again. I’ve been waiting for this post because I knew that the Vias would obliterate the human form in nearly every scenario. Ungulates do not see the green spectrum, there is no reason for green in camouflage beyond shelf appeal. This pattern will work all the way across the vast terrains of Montana, East to West, there is no doubt in my mind.

    I know you said you didn’t bother with distance shots in timber because you couldn’t find the subject at all, but I would love to see one anyway, just for fun.

    Man, this just keeps getting more fun! Can’t wait for the next item.

    • Jason Hairston

      Thanks John. This pattern honestly turned out better than I anticipated and I think is actually looks better in the field in person than what the photos show.

      J

  25. Justin Starck

    Vias would be perfect back home where I started hunting in the Hat Creek Breaks. It is a mixture of sandstone, Ponderosa pine, cedar, prairie grass and sage. I look forward to trying it out on turkeys there this spring. I think the colors will work well even for turkeys as it doesn’t green up there until mid-May at the end of the season.

    However, I don’t see why green shouldn’t be in the pattern. If brown and green look the same to deer and better to us, why not use it? When hunting, I hate being seen by animals but don’t like being seen by people either. Also, alpine environments are grey and green with very little brown so it is my opinion that the brown in the pattern should be swapped out with a green that looks the same when viewed in grayscale. I think our camo should correspond to the environment we are hunting in, not the colors we think deer see in. I think Vias will be very effective as it is but those are just some of my thoughts.

    Someone had posted earlier that they were concerned about you changing patterns down the road. That is not a problem for me. If you come up with something that is worth changing to, do it. I guess I am not fashionable enough to have all matching camo. Obviously, Vias breaks up the human outline very well but so does wearing various camo patterns. Last year nearly everything I had was different because I don’t tend to choose gear based on camo. Hardwood gaiters, Optifade pants, ASAT merino shirts, AP bino case, Max-1 pack, Kings hat and you get the idea.

    I apologize for the long post and all the complaining because it really is a great camo. However, even with a great camo, we need to remember that movement is still a top priority.

    • Jason Hairston

      Hi Justin,

      I am always interested in listening to KUIU’s customers and there has been a lot of guys who would like a green based pattern. I have already began the process of developing for 2012. I will keep you posted here as it moves through the development process.

      J

  26. Tom Ryle

    Fantastic!! As you know, common sense Design over marketing hype is what resonates with me. Can’t wait! My hunting/business partner will be filming/hunting monster bulls in Wenaha, Oregon this fall…this camo pattern will be phenomenal based on these photos!!

    -Tom

    • Jason Hairston

      Thanks Tom! Cant wait to see some of that film.

      J

  27. chris

    That is good looking camo! Can I order my Attack Pants now?? It is getting harder and harder to wait!

    chris <

    • Jason Hairston

      Thanks Chris! Just a little longer. I appreciate your interest and patience.

      J

  28. Gale Smith

    My opinion on the missing green in the camo pattern is that the drab brown looks pretty close to a green in the shade. I also use camo to hide from humans as much as the animals, but I think that shade of brown fits the bill.

    • Jason Hairston

      Thanks Gale!

      Jason

  29. Walt Ramage

    Great job Jason. Just another reason why I can’t wait to get my hands on this stuff!

    • Jason Hairston

      Thanks Walt! I appreciate the comment.

      J

  30. David Beronio

    Jason, Very impressive. The pattern really starts to disappear the farther away the viewer is. With no movement until optimum time to draw the bow and good wind, there will be no detection. With the demo pictures, it is evident that the pattern will disappear more over distance and make it hard for other hunters to see you on a hillside as well. nothing like giving away ones location by being a black blob walking across the mountain.
    great pattern.

    Dave Beronio

    • Jason Hairston

      Thanks Dave for taking the time to comment!

      Jason

  31. Clint Engebretsen

    Looks great can’t wait!

    • Jason Hairston

      Thank you Clint!

  32. Anakin Skywalker

    Looks great will this be available as a full lenght cape with hood?

    • Jason Hairston

      Fully featured!

      J

  33. Chris stone

    Jason, the pattern is great and like i said before it really does disappear in several diff terrains.. I’m excited about kuiu and the pattern. I yearly hunt in California and Montana and it will deff work for both diff terrains… Vias is a WINNER!!!

    • Jason Hairston

      Thanks Chris for the nice comment.

      J

  34. Doug

    Jason,
    How do you expect to sell us on the pattern when we can’t even see it in the field photos?……………….OH!!!!! That’s the way it’s supposed to be. It looks better than I had hoped, I’m hooked. I was just wondering, when you ship it, could you package it in boxes that have the Vias pattern? The wife would never see it on the front porch, then I wouldn’t have to explain what it was I ”HAD TO HAVE” this time. Until she sees the credit card bill : 0

    Doug

    • Jason Hairston

      That is a great take Doug! Love it!

      J

  35. GeorgeE

    I like it, but I to look forward to a ‘green’ pattern later on…Have to chase Turkeys you know! 😉

    • Jason Hairston

      Thanks George. Green will be available in 2012.

      J

  36. Paul Chrena

    Superb!!!!! Absolutely wonderful blending, great job Jason. My order for an entire outfit will be placed as soon as…….. you let me :^) Do you think it is necessary to buy two sets of merino or would one do?

    • Paul Chrena

      You can thank the boys over at Bowsite.com for the heads up on your product. A couple months ago I was ready to buy a whole set up of Sitka gear until some guys told me about KUIU. I’ve been following your work ever since. Damn! “mid March” is taking a long time to get here.. Lol

      Paul C.

    • Paul Chrena

      You can thank the boys over at Bowsite.com for the heads up on your product. A few months ago I was ready to buy a whole set up of Sitka gear until some guys told me about KUIU. I’ve been following your work ever since. Damn! “mid March” is taking a long time to get here.. Lol

      Paul C.

      • Jason Hairston

        Thanks for your interest in KUIU, I am excited to earn your business.

        J

    • Jason Hairston

      Hi Paul,

      I like two baselayers on my hunts. You can get away with one but it is nice to have fresh gear after a few days.

      J

  37. Richard Wooster

    Awesome pattern! I can see it working in the northeast, where I live, as well. I hope to be sending you some pix from my spring turkey hunts and spring NB bear hunt with yours truly, in KUIU gear.
    Great job.

    Richard

    • Jason Hairston

      Thanks Richard. Please send us your photos!

      J

  38. Chris stone

    Jason, did you get my email? Thanks chris

  39. Thomas Murphy

    Jason, the pattern looks awesome! I can hardly wait for your next post.

    • Jason Hairston

      Thanks Tom.

      Jason

  40. David

    Wow, love what I’m seeing or not seeing should I say. Keep up the great work Jason and looking forward to putting some to the test this coming season.

    • Jason Hairston

      Thanks David!

      Jason

  41. Brent Hahn

    Jason, the pattern performs as expected… awsome. As I’ve said before this type of camo works great in the coastal forests/dark timber too, but guys probabably want to see for themselves.
    Great Job on the camo it is exactly what I was hoping you would do with it.
    Brent

    • Jason Hairston

      Thanks Brent, get me some photos this fall. I appreciate your input here.

      J

  42. Alec

    I like the pattern alot, but I noticed all the pictures are taken in a brown enviroment, in late fall or winter. How does it look in the early season, in high alpine meadows? Or in really any early season enviroment?

    • Jason Hairston

      Hi Alec,

      I understand your question and I wish we had more variety in the environments right now. I will shoot more as the seasons change for you to evaluate the pattern.

      J

  43. Ryan Sanpei

    I need to film dip my stickbow with VIAS! An all black riser with VIAS limbs would be sick!

    • Jason Hairston

      Thanks Ryan!

      J

  44. John Ford

    I love the camo pattern. It has become very hard to get a good pattern that works. I think it will be great in the mountains and high desert, but look for it to do very well in the grass prairies of my home state of KS as well. Also thanks for the merino wool items you are making. My all time favorite for base layer and also the gaiter as well. I use a gaiter a lot and was very happy to see it on your list here. Cannot wait until it goes on sale !!!!!

  45. Richie Nell

    Jason, I also like the Vias camo. The problem with most camo patterns is that they are made to look like a small picture themselves within the big picture of the habitat your in. They do very little blending .
    The Vias Camo is just a small portion of the same big picture. Therefore blending.
    I know you designed it for hunting in the West but here in South Alabama I think it will work well from treestands. The Vias with light and dark to resemble the sky behind me should increase my chances of not getting busted while in whitetails’ peripheral.

    • Jason Hairston

      Thanks Richie! I am not a tree stand hunter so I am not one to tell you it will work well here. If it does, that is even better.

      J

  46. Mike P

    Jason,

    Is there a chance you can show some pics of the grey and green solid colors gear in the field and also in the field in Black and White???

    Thanks,

    Mike

    • Jason Hairston

      Hi Mike,

      We will include more photos of the solids in the future.

      J

  47. Matt

    Nice shots. Would like to see some additional photos from above tree line in the rocks and tundra. Thanks.

  48. Tyler

    Jason,
    I’m sure the Vias camouflage will work great anyway, but what does it really look like against the early season greenery above timberline? In a deer’s vision will the tan look out of place or since a human outline is broken up will it even matter? This might be a dumb question but I’m just curious.

    -Tyler

    • Jason Hairston

      Hey Tyler,

      It will work well above timberline and essentially what it is designed for. This is a great question and there are no dumb ones:))

      J

  49. Tyler Preszler

    Jason,
    As mentioned by many, I am concerned about the effectiveness in high alpine terrain. The pattern looks great but with the base color of tan I feel like I’ll stand out on the green hillside during August and September. With that said, its not going to stop me from trying the entie line in 2011.

    Tyler

  50. Allan

    Jason,

    I knew when I saw the final fabric sample with the Bias pattern when we were in Reno that it would be among the absolute best camo patterns ever produced, but now the photos prove it. This pattern will work great just about anywhere except for spring turkey hunting, and I can just throw on an old green mesh top over my new Kuiu until I can get some of your green camo next year. The best part is having the greatest fabrics, design and construction along with the great camo, although I will buy lots of your solid colored gear too.

    Allan

  51. Allan

    I hate automatic spelling correction. I know it is Vias not Bias. I added Vias to my dictionary so it will be spelled correctly on the many future occasions I will use the name.

    Allan

  52. Vince Burns

    That’s a great real world size “big picture” pattern and dull color selection. One of the few camos I’ve seen that works well in multiple situations.
    I still can’t find the model in the last photo!

  53. Mike P

    Jason,

    Is there a chance you will be putting the Vias pattern on some type of Vet Wrap fabric for putting on bows??? the usual bow tape sucks and leaves residue on the bow but if a guy used Vet wrap it would stay on the bow nicely and also come off nice, added benefit of being ultra quiet too.

    Just a thought,
    Mike P

  54. Rob

    Jason,

    Since you guys are out of my size of the attack pants and a guide jacket I’ll be waiting till your next shipment comes in sometime later this fall to place my order. I’ve heard a rumor that you might be offering some different color camouflage options. If that’s true could you give me an estimated time when these new patterns might be the released as I’d like to make my order based on your full range of product options.