We field a lot of questions asking how KUIU compares to our competition, especially my old brand. The biggest differentiator is our fabrics and the direct to consumer model to keep our prices reasonable. Otherwise our product line would be cost prohibitive as our fabrics are 3 to 4 times more expensive as our competitions. You absolutely get what you pay for in technical fabrics.
Before developing the KUIU line I met with the world’s 3 leading technical fabric suppliers, including Switzerland’s Schoeller, The United States Polartec, and Japan’s Toray.
Toray, based in Osaka, Japan leads the technical fabric industry by fusing nanotechnology into its operations, using organic synthetic chemistry, polymer chemistry, and biotechnology to solve the technical fabric industry’s most challenging problems. All of KUIU’s outerwear is made exclusively with Toray’s Primeflex fabrics, which use a patented Spiral Yarn allowing stretch and recovery without elastic. The result is a lighter, more durable, and faster drying fabric.
Founded in 1926, Toray is a leading chemical manufacture based in Osaka Japan. Toray fuses nanotechnology into its operations, using organic synthetic chemistry, polymer chemistry and biotechnology as its core technologies. Using Chemistry to solve industries most challenging problems, Toray operates leading divisions in medical, chemical, carbon fiber and textile industries.
Toray leads the textile industry in new technology developments in all three major groups of synthetic fibers-nylon, polyester, and acrylic fibers. Toray is setting new standards in waterproof breathable laminates and durable water repellency (DWR).
Toray’s development of the patented Primeflex yarn increases fabrics durability, decreases weight, dry-time, and stretch-recovery over time. Primeflex fabrics use a patented spiral yarn technology, allowing for the yarn to stretch and recover without using elastic such as lycra or spandex. Elastic is heavy, hydrophilic (attracts water) and has a limited life expectancy. Toray’s Primeflex fabrics are lighter weight with much better performance and durability than competitive fabrics.
KUIU is exclusively using Primeflex fabrics for all of its outwear, which is a key ingredient to saving 4 pounds in the layering system. The Primeflex fabric collection is a range of 100% Poly fabrics that include stretch woven, soft shell and waterproof breathable fabrics.
- Waterproof Breathable
Toray has developed the highest rated 4 way-stretch waterproof breathable laminate available, which has an unmatched 20,000mmH2O/20,000g/m2 24 Hour rating. This allows for a maximum waterproof and breathability and stretch in one package.
Kudos XR is a new DWR developed by Toray has reset the standard in durability and performance. Kudos XR DWR performs better and last significantly longer. DWR is critical for waterproof breathable face fabric. If DWR fails the face fabric “wets out” causing condensation build up on the inside of the garment. As you see from Toray’s supporting data, not all DWR’s are the same.
By partnering with Toray, KUIU products have a higher performance level that weight less. Saving four pounds in KUIU’s layering system is just one result.