There are some fantastic examples of ungulate pred...

There are some fantastic examples of ungulate predators that have evolved with contrasting colors to create very effective camouflage.

A contrast camouflage breaks up the animals profile and creates visual confusion using a combination of light and dark colors making them unrecognizable to their prey.

The African Wild Dog are one of my favorite examples.

The black with the light contrasting color makes it extremely hard to recognize the dogs profile. The photo of this pack is a great example of the effectiveness of contrast and visual confusion.

A Leopards legendary spots are another example of effective contrast camouflage.

An Asian Leopard using another form of a contrasting pattern to break up its profile.

Tigers stalk prey in jungle environments effectively using contrast to destroy their large profile.

Snakes display the effectiveness of contrast.


I designed Vias based on these same principas.  Instead of trying to match an exact environment, I believe in using dark and light contrasting colors in a Macro-Pattern to make it hard to recognize you as a human at any distance.

50 Yards

This photo is an example of why you must have the light tan in a Macro-Pattern to remain effective at distance. Otherwise, you end up a just a dark mass at 50 yards like other Micro-Patterns.

3 yards

A contrasting pattern works incredibly well in timber settings where sunlight creates shadows.  The hard contrasting Macro Pattern of Vias works at close distances as well, you look right through the human profile.

40 Yards: Center Left


30 Yards

40 Yards: Left of the guide in the center

25 meters dead center

5 yards

Why did predators not evolve into looking like leaves or sticks if this is the most effective camouflage for hunting ungulates?



This article has 117 comment(s)

  1. Mike Keller

    Agree with you 100%. After seeing your examples, all requests for you to change your camo should be put to rest. PLEASE do not change it in any way. Thanks a lot.

    • Jason Hairston

      Well noted Mike. Thank you for the comment.


  2. Will Jenkins

    I agree don’t change a thing with the Vias camo it’s a great versatile pattern. Love the ending question! Good Stuff Jason!

    • Jason Hairston

      Thank you Will!

  3. Kevin

    Very cool stuff Jason. I hadn’t realized how similar the Vias pattern is to African wild dogs till you pointed that out. The 3 yard black and white picture is my favorite. Looks just like a pair of boots layed out. Thanks for the interesting blog posts.


    • Jason Hairston

      Thanks for taking the time to comment Kevin, I always appreciate your input.


  4. Erik Skaaning

    You’ve obviously nailed it Jason! I couldn’t think of a thing to change, and I can’t be alone in feeling this. You can’t open a hunting magazine, or turn on a hunting program and not find somebody wearing the Vias pattern! Congrats, and keep up the great work.

    • Jason Hairston

      Thanks Erik! It is certainly exciting to see KUIU growing so quickly. Thank you for all the support.


  5. Bryan aka Tradrag

    damn! somebody wanted it changed? Clearly they don’t understand contrasting colors and the macro patterns effectiveness in the field. I L O V E the pattern and I could see where the sage green could be substituted in to make some feel better about the look but it is not needed. So far this year (2012) wearing KUIU exclusively I have been under 12 yards hunting both whitetail (shoot doe at 8 yards on last day) and hogs (using spot and stalk method) and stalked a coyote to within 20 yards. All three of these animals looks right past me / through me.

    Besides the pattern the KUIU gear is top-notch, whether I am chasing elk in CO, Bears in AK, Whitetail in OK, etc, etc…it WORKS.

    • Jason Hairston

      Thanks Bryan! I really appreciate the input and support. Glad to hear the gear is performing as intended.


  6. Matt

    It is very difficult to convince consumers of what works when it is not pretty when laying on the cough. Vias camo works for hunting. As you have noted some of the natures best predators have a light and dark contrast type camouflage. If I were a spear fisherman I would hope I could find a wet suit that was gray on my back and white on my belly to imitate the Great White Shark as this fish seems to have the whole hunting thing down fairly well. Vias might not win any fashion contests at home, however; I believe it is extremely effective towards my goal of getting me closer with my arrow. I will take every advantage I can to help me out. I’m not the smartest guy around but I think VIAS makes a ton of sense from a functional hunting standpoint.


    • Jason Hairston

      Hey Matt, who said it was not pretty??:) It certainly is a blue collar pattern all about function.


  7. T Downing

    Awesome examples of effective concealment! On a personal note, I had several bull elk within 15 yards and one bull walked by me at less than 8 yards, that had no idea that I was there. Lack of movement is crucial but Vias camo really added to my confidence that I was totally hidden…Please don’t change it…A great design, looks like the African wild dog! Love that…

    • Jason Hairston

      Thanks TD!


  8. beaupurvis

    Great examples! Great conclusions! I have been wearing my KUIU vest a lot ..hunting in the fall..lots of recent practice with my bow…and just any/all the time due to its comfort.

    • Jason Hairston

      Thanks for the comment Beau!


  9. Shane Close

    This is a pretty awesome post. Hopefully it will help convince some of those people who want green in the pattern that it doesn’t need it other than to make them feel good. As for us that already use the pattern and love it this post is just cool if nothing else. 🙂

    • Jason Hairston

      Thanks Shane, glad you enjoyed the post.


  10. Cory Benge

    The photos speak for themselves…and they’re talking LOUD and CLEAR! The Vias camo simple and it simply works! Keep up the good work Jason!

    • Jason Hairston

      Thanks Cory!

  11. John Foster

    No doubt, in the right area Vias simply works. Look at the pictures in this post though. They are all in desert country or in rocks, which is where Vias was probably designed for. Also, you can hide a person dressed in bright pink if the picture is in black and white. I think the reason people want green in the pattern in becasue they hunt areas with a lot of green, and if somehting hides us while looking at it in color vision then it will definately work to hide us from deer vision(black and white). Keep the current Vias pattern, but what would it hurt to offer a different one if people want it?

    • Jason Hairston

      Hi John, I am very interested in hearing from my customers of what they want. This post was not intended to argue wether green would or would not be needed or effective, but how important contrast is to effective camouflage. Green or brown does not matter to me, just contrast. I am listening to the green requests with open ears:).


      • John Foster

        I know what your post was aobut, and I agree completely that contrast is key, and you nailed it with Vias. I was commenting on the previous comments of how green is not needed, and it isn’t but I think you have to agree that in certain situations it would help to have different colors.

        • Jason Hairston

          Hi John,

          I agree. There are so many environments and conditions we hunt in. To think one pattern can do it all is probably not realistic.


        • John CC

          Hi John, I am confused when you state: “…green is not needed, and it isn’t but I think…that certain situations it would help…”

          Why would green matter vs. pink, like you said. Ungulates see a very short spectrum of light, the science I’ve read claims that deer see values of grays and blues. So blue would be the only color that would be bad, because it would jump out. It is why blaze orange – which looks completely ridiculous to humans doesn’t jump out to animals. It is a shade, or value, of gray. Equivalent values of green and brown look the same, equivalent values of green and pink are the same, etc. The green has nothing to do with it.

          The only situation where greens in the camo matters are when they are hanging on racks in retail box stores.

          • John Foster

            Do you really think that the color green helps sell camo? Look at the major camo patterns (Realtree AP or Mossy Oak Breakup/Infinity). Do they have green? Very little to none.

            I said green isn’t needed becasue it isn’t. Like you said other colors of the same shade can be used and be effective on animals. But don’t you think that in areas with a lot of green it would make since to have green in your camo? If a human can’t spot something wearing the camo then an animal shouldn’t either. I also don’t want to be seen by other people while hunting, maybe that is the main reason I want my camo to match my hunting area colors.

  12. Nigel Ivy

    Great article! I personally really like the Vias pattern.

    • Jason Hairston

      Thank you Nigel.


  13. John

    Perfect reply to the mossyblob requests. Thanks for all you do.

    • Jason Hairston

      Thanks John for your nice words!


  14. Chris

    These pictures look nice, but they are an experiment without a control. If the goal is to demonstrate that green does not improve the pattern, similar photos of a pattern incorporating green must be provided as a comparison. I know the last image was intended as tongue in cheek, but in fact it demonstrates how remarkably effective it is to be color-matched to your environment.

    • John CC

      “but in fact it demonstrates how remarkably effective it is to be color-matched to your environment.” …if you are sitting on an enormous leaf and trying to hide from prey that see a full color spectrum like birds…

    • Jason Hairston

      Thanks for the comment Chris, I really appreciate that you took the time. This was not about green vs no green in a pattern. It was to demonstrate how important contrast is to camouflage and how important a macro camouflage pattern is to not looking like a blob at 25 yards like most other patterns on the market. I have nothing against a green pattern and see how it could be useful for some situations as long as has contrast and is a macro pattern in my humble opinion.

  15. Sahil

    I’m really glad you put up some examples of the pattern in the field. I was initially skeptical of it when just looking at it in a product photo. The pattern looked really large. Seeing it in these photos and how effectively it “shrinks” into larger pattern really makes it a big win!

    • Jason Hairston

      It is more impressive in person.

  16. JR

    Love it. Leave the greens for mossy oak and realtree.

    • Jason Hairston

      Thanks JR.

  17. JR

    @Chris. Is that really what it demonstrates? I don’t think so, it shows that in nature, though it’s possible to be color matched, the predators are not. Predators do not sit on leaves all day.

  18. Tom Ryle

    Jason, we’ve discussed this in the past and you know my thoughts about contrast vs. photorealism are precisely aligned.

    Unless we’re talking about bird species, color is a mute point here. Hue and tonal variance is far more effective, as the photos above clearly illustrate.

    The market forces at play have more to do with pure marketing, shelf appeal, and fashion more than effectiveness in the field. I love Vias in the lush evergreen blacktail woods of the Pacific Northwest, especialy when hunting from treestands (I’ll get pics together) because the light areas of Vias become the sky background. So instead of being a dark skylined blob, I become fragmented into the canopy behind me. Photorealistic detail is irrelevant.

    • Jason Hairston

      Thanks Tom for your input. I always appreciate hearing from you.


  19. Caleb

    These pictures highlight the importance of contrast, but there is only one colour picture with a hunter in an environment that isn’t alpine or sage/desert/hardwoods. Doesn’t do much for those of us who hunt early season elk below treeline in the northern foothills and Rockies. I realize Kuiu is “mountain gear” but it also happens to be perfectly suited to any kind of athletic hunting in rugged terrain where the weather can change rapidly.

    The one image from what looks like a northern pine forest/swamp environment with lots of green has the wearer in front of a stream reflecting the light-coloured sky in what appears to be an over-exposed picture. Doesn’t really answer the concerns about the overall “lightness” of Vias.

    Don’t get me wrong, I think the concept of Vias is sound and the outline breakup properties are excellent, unlike most blob camos out there. Also, Kuiu gear is hands down the best for my needs. I’m certainly not suggesting he waste money licensing some commercial camo scheme either. It would be awesome if there were a version of Vias with a slightly different palette. The light tan background on the current version is a relatively uncommon shade in the environment I hunt. Even the dry grass a bit later in the season in October is still a darker shade of tan/brown than this. By November, especially with some snow, Vias would be a closer match. For my environment in September/October I find the current version *pops* out of the natural environment too much. Take a look on the blog field photos if you don’t believe me.

    Also, as good as the black and white images are for highlighting the contrast effect of Vias and making great artistic-looking photos, I don’t know of any prey species that see in black and white. Please correct me if I’m wrong. I know that white-tailed deer are red-green colour vision impaired to some degree, but haven’t read anything specific to elk or moose or sheep. From my understanding red-green colour vision impairment looks nothing like black and white or sepia-toned photos. The tone and lightness/darkness of all colours are still readily apparent and this is where my hang-up with Vias lies.

    Jason has always emphasized the importance of focus for his company and maybe two versions of Vias is stretching that principle too far. The entire Kuiu concept is awesome, and he shouldn’t feel pushed to compromise it. I may just have to learn to love Vias or hope for more solid colours to choose from in the future. Please take this comment as the constructive suggestion it is intended to be.

    • Jason Hairston

      Hi Caleb,

      Your points are very well taken and sincerely appreciated. Comments like this make this blog great and KUIU even better. Thank you very much for your input here.


  20. Caleb

    The photos of predator camouflage patterns proves the importance of breaking up an outline. They seem to all do this by having a background colour matching or close to the “ground” colour at the animal’s height (ex: dirt, grass, dried leaves, etc). Then contrasting light and dark blobs/stripes/spots overlain on top of this background colour. Cats and snakes should in theory be good examples as they represent “ambush” predators, like bow hunters.

    I’ve never paid attention to the African wild dogs’ natural camo before this. The one where it is standing in front of the grass really shows off the effectiveness.

    • Jason Hairston

      Thanks again Caleb!

  21. Cody

    I love the camo!!! But, the only question I have is Prey becomes pretty evolved too. They learn to look for what hunts thim. I’m sure whatever the African dogs hunts, the Prey specifically looks for that. I mainly hunt elk so, hopefully they haven’t seen to many people with kuiu clothing and lived to tell about it. I look forward to your continued success and many more future purchases!!!!

    • Jason Hairston

      Thanks for you input Cody!!

  22. Craig

    Please don’t change it! KUIU and ASAT are both great camo in any terrain.

    • Jason Hairston

      Thank Craig, I am really happy to hear the pattern works for you.


  23. Graham

    I love the Vias pattern; it’s the large pattern and contrast that caught my eye and got me looking at KUIU. But I feel like a minority in wanting blaze orange incorporated into the pattern. I like the orange for the obvious safty reasons, but also helps to keep track of ones hunting partners for either safty or co-ordinating a hunt. The orange, when shot in black and white, comes up as a light grey, very similar to the light tan, and I feel would not negatively impact the effectiveness or reduce the contrast of the Vias.

    • Jason Hairston

      Well noted Graham.

  24. Ryan Kohatsu

    EXACTLY! I think many of us have been waiting for someone to bring forward a serious discussion as to why predators who stalk their prey are colored/contrasted the way they are. There is definitely an aspect in visual confusion. It really feels like I cannot focus on a single spot with these predators as with Vias.

    I’ve got no complaints on the Vias, if anything, drive the principle harder and lets get more contrasts!

    Aloha- Ryan K.

    • Jason Hairston

      Thanks Ryan! I appreciate your feedback and comments.


  25. Justin Starck


    Before Vias I wondered why I used camo as experiences had led me to beleive that solids were as effective as camo I had been using. In other words, it really didn’t matter if I was wearing camo or not. However, I actually think I got away with stuff wearing Vias. I have never had so many animals pinpoint me to the point I thought I was busted and then go back to whatever they were doing within a short period. I think that the high contrast of this pattern could claim responsibility for those results. To improve on the high contrast concept, I would like to see Vias evolve to implement the soft edges comparible to what natural hide provides.

    I must admit, I’m actually with some of you other guys that would prefer some green in the pattern. I would prefer if it blended in a little better to the human eye. I don’t want to be spotted by people either. To ungulates, the green foliage would look the same as the green in the pattern. I guess I don’t see the disadvantage of having green in the pattern. How did you guys get the idea that green is poplular because of camo makers such as Mossy Oak and Realtree? Their two most popular patterns, Breakup and AP, dont have any green. The only patterns they have with green are designed for turkey hunting (with the exception of Max-1).

    Vias works well but I wouldn’t be against a Vias 1.1.

    • Jason Hairston

      Thanks Justin! Your points are well taken and noted.


  26. Cody

    I could not agree more with the benefits of the macro based patterns. I feel that the vias initially looks different because it is not something most folks are used to seeing with the huge commercialization of the realtree and mossyoak type patterns dominating every thing from head to toe, and everything in-between.. Though those patterns maybe effective and have their place the macro type patterns I feel are much more suiting to the mountain hunter as opposed to some of the more conventional patterns.. I personally love the way mossy oak brush and the kings brand patterns look, but as opposed to becoming a blob at far distances I think they might fall into that category.. I have followed kuiu from early on, and like many probably did thought the vias pattern was a bit strange, but the more i looked through my closet full of other patterns such as the sitka mountain mimicry and realtree, and mossy oak my thoughts quickly changed. Though all these patterns have their place, and function wether on the street on in the woods, I like the solids and macro approach that has been taken by kuiu.. As much fun and fashionable as camo is to wear, I would speculate that much success in the field still comes down to the decisions made by the hunter and how the individual goes about pursuing their quarry, regardless of the camo they are clad in, however a little image distortion on the part of the hunter probably doesn’t hurt the chances of success.

    • Jason Hairston

      Thanks Cody for the comment. I agree with you other than if you look around Vias is becoming quickly very fashionable:).


  27. Riley

    You can do the same thing with greens in the pattern. Just substitute but still provide light and dark contrasts.

    Animals see in shades of gray but each color we see corresponds to a shade of gray. If the colors in Vias don’t correspond to the surrounding colors, than they won’t correspond to the shades of gray that an animal sees.

    I believe that the vias pattern works extremely well as it is now and in a wide array of habitats. But, in greener areas, it would be nice to have the option of the same pattern with the same contrast but using greens, greys, blacks, and tans or whatever contrasts good.

    As long as the same contrasts are used, then you could put any colors in there to suit the habitat. At least that’s the way I see it.

    I love the product and think it’s the best around.

    • Jason Hairston

      Thanks Riley! I totally agree with you.


  28. Nick

    Jason from what I can see is your a do a few things and do them well kinda business guy. You hit the nail on the head with Vias camo. I hunt Oregon mostly the eastern side but live next to the coast range. I’ve got to spend some time in my chugach in the dark timber to the alder filled creek bottoms and the Vias does what it’s supposed to do break up the human outline. Don’t change a thing but then again this is coming from a guy who is using your gear but in the solid colors to hunt with. So green in the camo one way or another is kinda a moot point to me. You got a great thing going here keep up the good work!

    • Jason Hairston

      Thanks Nick for taking the time to comment. I really appreciate it.


  29. Caleb

    I realize the very large contrast between the light tan and dark russet brown and black is what works for breaking up the human outline. But I think there must be a trade-off in usefulness at some point between the close-range high contrast effect and blending in at medium distances with the environmental palette in places where light tan stands out and looks almost white.

    What about a brindle background taken from the baselayer line? Just a hair darker and a bit closer to grass colour. And replace the russet brown with something like major brown. Still plenty of contrast in that mix. Call it “Vias-lite”.

    As I said before, if a second pattern messes with the current business model too much, forget it. There’s plenty of guys who love Vias. Maybe just throw in a few more earth-tone solid colours for us doubters. 😉

    • Jason Hairston

      Your comments are noted Caleb. Thanks for taking the time to share.


  30. Craig Germond

    KUIU and ASAT are my two favorite camo patterns. Please don’t change a thing!

    • Jason Hairston

      Thanks Craig.

  31. Jason Huebner

    This may have already been posted, but deer, elk, etc. all live in green environments and manage to disappear quite well, yet there’s not a speck of green on them. Keep the camo just the way you designed it as it works very, very, well. One of the most frustrating aspects as a consumer is trying to keep up with all the changes. Please maintain the vias camo; you have certainly earned my business and will continue to do so in the future.

    • Jason Hairston

      Well noted Jason

  32. John C

    Bravo!! Perfect. Well said. Thank you.

    • Jason Hairston

      Thanks John!!!

  33. Nate Hovey

    Vias has got the job done on one bull elk, one mule deer, and almost two dozen coyotes in very open country. I gauge the camo more on the coyotes than anything and its been flawless!!!

    • Jason Hairston

      Thanks Nate! Please send us your photos PLEASE. I love to show off our customers.


  34. lindsey

    I cant help but laugh at these so called experts on camo colors.. You guys obviously DONT GET IT! Vias works in the alpines, greens, ect. its about contrast!!!! When is the last time you saw a mountain lion, elk, deer, moose, tiger, lion, leapord, or cheetah with green on it? Debate over~!!

    • Jason Hairston

      Thanks Lindsey!

  35. Brian

    I’ll admit – I was skeptical about the VIAS in the Kansas hardwoods that I hunt, and I was planning on just using it on the open prairie or in the mountains. But – now that I have it, I can see the versatility of the camo, and it’ll be my go-to.

    The only thing I’d disagree with you on – is that I believe that predators were created as they are, not evolved. But I have no argument with your understanding of camo, and have immense respect for you as the product you have created is the best IMHO. Keep up the great work.

    • Justin Starck

      I’m with you on the evolution Brian. If that was the case, why haven’t ungulates evolved to see more of the color spectrum so that predators would be more easily recognizable?

    • Jason Hairston

      Thanks Brian. So happy to hear this.


  36. Ryan

    So true! The predator must move to catch it’s prey. The prey can effectively sit on a leaf, lay down in a field or stand motionless in trees etc to go unnoticed. The predator doesn’t have the luxury most times of remaining concealed in one spot, so multiple colors and patterns allow it to adapt to various colors of foliage and terrain.
    Spot on with the vias!

    • Jason Hairston

      Thanks Ryan.

  37. John CC

    I would love a blaze orange suit with tiger stripes! Now that would be sweet! Seriously though, this post is right on the money, a very sound response to all the calls for greens, etc. The color does not matter, the VALUES are what matter. In color theory, value is the amount of black or white in a specific color. To all the ungulates and wild animals that see very limited color palettes it are the values that matter.

    Hence the orange striped suit.

    I am really looking forward to the first next post that announces a new line of gear…

    • Jason Hairston

      I am waiting on delivery schedules before announcing anything new. It is coming I promise.


  38. Kevin

    Interesting discussion. Ungulates see their world in grays, blues, and some yellows. The green color is kind of a moot point then. Why add it if it doesn’t make a difference anyways? Different tones of gray the animal sees make the actual color indiscernable. The point of the pattern is to break up the outline which it will do in most any situation. Someone mentioned that many of the in the field photos have all green backgrounds and that the pattern doesn’t blend in. While this is true IN COLOR, in “deer vision” its a different story. The only way to make it blend in those pictures (to human eyes) would be to add some green and make the overall pattern darker. This however would defeat the purpose at longer distances and leave you with a pile of “turn to a blob – mass shelf-appeal camo” the market is flooded with anyways.

    Jason, loved the pattern before – love it even more now. Home run.

    • Jason Hairston

      Thanks Kevin. Great points and well taken.


  39. Jesse

    Check out the pattern of the Gaboon viper (sub-Saharan Africa).
    Great example of the same camo principle and it kindof resembles Vias..
    This snake is well known for being practically invisible…. and has a mean bite!

    • Jason Hairston

      That is a scary looking snake. Thanks for sharing.


  40. Justin Starck

    Alright, alright, no green. I guess I will just stick out to other hunters/people.

    I still think softened edges could be an improvement. Although, I don’t know if it would make a difference past 5 yards.

    • Jason Hairston

      Hey Justin,

      Your point is well taken.


  41. Rob Maring

    Kuiu has offered the best in outer garments that I have experienced in my years afield. Great pattern, awesome product and keep up the good work ! Not much that I do not own this point

    • Jason Hairston

      Thanks Rob!

  42. Jeff P

    We’ve discussed this a little before but here’s my .02 (if it’s worth that much lol)
    Everyone knows the issues with micro patterns and blobbing but on the flipside there’s a point when contrast and size become too much and too large as well. Vias overall, and for it’s intended purpose (high elevation/open mountain etc), is very good but IMO it has some shortcomings because of this.

    A camouflage pattern needs to have a few elements to be effective. Everyone agrees that disrupting the human outline is the number one factor but there has to be an element of background matching in there as well. Vias is extremely good at breaking up your shape but it at times forms an irregular and unnatural collection of broken shapes because they are too ‘high contrast’ relative to the background. This itself causes the eye to pick up on the extreme levels of dark and light, as well as size, as they stand out in relation to a background in which that is absent. There are many situations where this is good but i’m looking at this from a perspective of being most optimal for many scenarios from mountain, woodland, and open country. I call this a candy cane effect as the contrast between the elements (not the colors themselves)and the lack of ‘something’ in the middle cause it to draw attention to itself in relation to it’s surroundings.

    This unnatural contrast is most pronounced when against a darker edge or an area that doesn’t fit with the shade of coloration or general shape within the background. This will show itself in many green environments(as discussed by many here) as these green environments tend to be a darker coloration overall. A deer or sheep may not see the lack of green but it can tell when a color, or combination of colors are off and do not match the background in shade of darkness or light. Predator is a little guilty of this in their newer patterns as the ‘negative space’ aspect is a little too light and some of the elements are too large for the background. (Yes, it breaks up your shape but many times an oversized light or dark spot draws your attention because it appears as an odd (light or dark)floating mass in relation to the background. Fall Brown was still their best pattern made IMO.

    There is more than one way to disrupt an outline other than extreme contrast and size. Contrast is extremely important but as with anything there must be balance and a mixture of other elements to make it as effective as possible in areas that don’t support such high levels of tonal variation. These include proper levels of tone in relation to each other as well as how the shapes and colors compliment each other and further elements that are too lenghty to be discussed here. Finally, there is no way to get a pattern to be optimal in every environment but you can optimize for as many scenarios that are most likely to be encountered.

  43. Jason Hairston

    Thanks for the input Jeff.

  44. Matt Pavlovec

    Great job with the pattern, and the examples of predator concealment makes a unique and underused argument in the hunting world. If we were dependent on hunting to provide every meal we ate our camo would probably evolve into the Vias pattern just like you pointed out. I was recently researching camo for turkey hunting and stumbled upon this from another forum:

    “Ray Eye, a famous turkey hunting guy, was once asked which camo pattern worked best for hunting. He replied ‘If you don’t move it doesn’t matter which pattern you use and if you do move, it still doesn’t matter which pattern you use’.
    When various people said, in print, that he didn’t know what he was talking about, he went out dressed in a full Santa Claus suit with a photographer and while so dressed, shot a turkey.”

  45. Curt Cabrera

    Jason, As we’ve spoken about several times…I’m a huge fan of Vias and have been since day one that I saw the pix that Peter sent me way back. Then, when I got to actually hunt with it, my experiences just solidified my fondness of the pattern. I luv it!

    But that said, I could see where a Vias with a light green base and another darker shade of green instead of one of the browns or gray would be a killer hit with turkey hunters and early season hunters both out west and here in the east.

    Maybe not neccessary, but it would work both in the field and with hunters “eyeballs”.

    Rememeber, this is from a guy that luv’s Vias ;^)

    Call me when you can…

    • Jason Hairston

      Thanks Curt! Your point is well taken. Talk to you soon and nice hogs!


  46. Janis Putelis

    What a fun topic this has been. Jason, I can’t believe you have time to answer even half of the posts. I’m pro Vias and pro keeping it the same for all environments. The facts have already been stated in the above posts. My personal experience and consequent trust of the Vias pattern is this. Last year, turkey hunting in Nebraska, in early May, I broke out my KUIU for the first time. I was almost laughed out of camp by my comrades for thinking it would work on turkeys. In my opinion, turkeys are the true test, you don’t get away with movement hunting a mature tom. My fellow hunters are all into wearing what we call “Leafy Dude”, which is the ghillie type camo. To compare the two patterns, we sent out guys at different yardages from camp, sitting down, and then the remaining guys would turn around and try to find where they were and which camo was spotted first. It was pretty close, but the human eye, in our test, wast finding the Vias sooner. I’m guessing because of the lighter colors. Then I went hunting. My first two birds of the trip caught me out in the open, sitting. Once, I was even atop a little rise, completely skylined. I’m sure the turkeys saw me, but were unable to recognize my shape as that of a predator, or danger and thus caught a load of 4’s at close range. I was sitting in 8-10″ of green grass, no trees behind me, nothing to break up my outline besides the vias. It worked wonders on those turkeys and gave me confidence for the upcoming fall. Thanks for a great post to get the conversation started! Looking forward to seeing the 2012 line.

    • Jason Hairston

      Thanks Janis for the great comment!!!! I really appreciate it.


  47. kyle peck

    Jason, Keep on keeping on! I like the Camo, it’s effective and also different. I think I will wear the jacket the next time I go skiing. I just realized it’ll make for great ski wear too! And I won’t look like anyone else! 🙂

    • Jason Hairston

      Thanks Kyle!

  48. Tom Armosino

    Jason, my wife rolled her eyes everytime we go out and I have head to toe Kuiu UNTIL I showed her the African wild dogs! Now she wants some! BTW how are the gaiters coming? Five months until the NWT.

    • Jason Hairston

      LOL! I was just notified the gaiter fabric is complete and will be shipping to the factory next week. We are on track for a June delivery. As soon as I can confirm this we will begin taking pre-orders from the wait list.


      • Tom Armosino

        Thanks for the update! Yesterday I called customer service with a question, spoke to Regina, talked a little about the new olive color. This morning I was perched at my computer at 9am, but was having difficulty logging in when my phone rings and Kuiu is on caller ID…Regina, she saw I had not placed my order and was offering help! Jason, you have good people at KUIU, thanks.
        Tom Armosino

  49. Brad

    No one has yet to bring up the fact that African dogs do not hunt in north america. Meaning, Our predators in NA have evolved/created to be effective in that environment, and not ONE has a contrast camo. Do they not use their heightened sense of smell as their primary “weapon “? Pardon my lack of tact in my prose, in no way I’m being confrontational only thinking out loud sorry for being poinient. I’m from the santa suit camp, how would our Indians have ever survived without realtree, Mm, vias or.whatever my opinion is that it’s only needed to look like “hunter” macho guy…. they wore ungulate hides did they not? Maybe a coyote head with jaws open like in the movies 🙂 would not a full ghillie.suit be more logical of you really “needed” to blend in, to all the green lovers is multicam an option? Maybe that’s to micro though

    Again just trying to be logical …. I personally like vias than anything else

    • Brad

      I need to finish the primary weapon thought! Second would be stealth and then lastly their hide camo skeme, so why are north American hunters as I see so preoccupied with camo?? Industry driven sales.. I’m from vancouver, our coyotes look the same as in Arizona, so do, cougars, black bear,wolves all solid “camo” what does have contrast? Skunks!

  50. Craig Steele

    Keep up the good work and all camo patterns are over-hyped. Mt. Lions, Wolves, and Coyotes all have blended or solid colors. I think they are bad ass predators. Bobcat, Jaguar, and Ocelot must be the only predators to have evolved in North America??? Sorry guys I do not believe in evolution, I tend to believe animals were created. It just doesn’t make sense to me.

    Continue to make functional high end performance clothing and stick with your beliefs. I don’t see you guys every selling anything that you don’t believe in just to conform to the industry perceptions. I haven’t bought any of your stuff yet, but I plan on it and it won’t be in camo, unless I am making a fashion statement. Maybe the Guide Vest…

    Seriously, keep making a great product, at a great price and you guys will succeed.

  51. Craig R (Angus)

    I have not yet had the opprotunity to wear my Vias cam in the bush but, as I have worn cam clothing all my adult life I know why we wear it. It is just about disruption of the human form or blending in with the background you work in – it is also about you the hunter feeling confident in your surroundings and your ability to move through. Just like a tradesman buys better tools as he gets more advanced, so does the hunter / soldier.

    For those of you (like myself) that hunting in the lower slopes of the Rockies and have to contend with green environments, take a hint from what we do in the winter time. Remove your top layer (wearing green underneath) so that from a distance it blends into the background. Therefore your Vias bottoms will blend into the tree bases / stumps and your green top will blend into the needles. Once past the fir or spruce, stop and put your Vias jacket back on.

  52. Vincent Burns

    The beautiful thing about KUIU is that you can go with the cougar- coyote-wolf solid color camo scheme if you prefer by choosing the grey or brown options.

    I love the large pattern VIAS. The only improvement I might suggest is to put a smaller digital subpattern, like the Marine digital, within the larger VIAS scheme. I imagine it as an enlarging fractile of digital contrasts.

  53. Duane

    jackets and pants look great and I would love to try them if you made a 3xl tall , I’m 6’1 and over 260 lbs, as you can see the extra size is needed

  54. kyle

    I wear Medium in the shirts, 32 in the attack pants, and I own a Large Guide Jacket (Even thought I medium would also fit) Should I order a Medium or Large in the Jacket. Does the Yukon Jacket fit the same as the Guide. Also If you Mostly Sheep and Goat hunt which pattern is better? Does the Verde as good as the Vias goat hunting?

    • Jason Hairston

      Verde may be slightly more versatile.Both patterns are really effective on sheep or goat. It is personal preference IMO. Yukon is sized to go over your system so just order your normal sizing.


      • kyle

        Perfect thanks so much. Would my normal size still be right if I plan on not layering and wearing it only with the 185 merino? Just wanted to thank you for making the best gear in the world. My pre order will be in as soon as you respond. I love Kuiu. Also are you planning on making the yukon jacket and pants in solids, if so I will buy a set in solid as well verde.

        • Jason Hairston

          You would want to size down if you are not going to layer underneath. Thanks for the kind words!

  55. jake

    Try doing more like multicam with so much color variations in the back ground,and berry small black(or dark green or dark brown) and white(or light tan or light grey) in the foreground. And try not to go digital if the shapes are that big, maybe blobs and stripes would work well. But over all good job.

  56. jake

    I have french(or greek) lizard camo body pants,if u changed it a little bit,like change the colors to more neutral ones it would work exceptionally well. I prefer them over their berry similar tiger stripe cousin’s because they don’t go to a point, which helps because leaves and trees(or other large objects) don’t really have any points.

  57. jake

    And if u add disruptive shapes that resemble common objects,like oak leaves,but weren’t actual a pic of a leaf to a subtle shape,like a stripe, would help slot. If they resemble, like half of a leaf,but no shadows or anything to it,when u see it u think leaf,but if it’s a HD pic of an oak leaf and he in the middle of a place where there at st trees(like grasslands,or desert) u think wtf a tree leaf,that’s my problem with realtree or similar camo’s,they work extremely well in a tree with the exactly right amount of light,but if it’s too light,u see hey what’s that tan thing behind those branch’s,well of course deer don’t think that u can wear a rainbow colored ghillie suit.But as far as airsoft/paintball or military,or even smarter animals(big cats,etc.) u want to be that patch of dirt.

  58. jake

    Oh and for woodland camo’s I find that a deep red-purple or dark red work extremely well, because of leaf litter, which if u notice rotting leaves are strange colors,even going into an off blue.

  59. jake

    Hope these help u create that perfect camo we’ve always wanted.
    Good luck.

  60. jake

    And a ie suit with patches of diffrent colors works like multicam,a little bit a 6″ patch of tan rafts grass / tan bailing twine,then a bunch of green jute,then dark brown + foliage (which looks like moss,or dead matter) because if u see a little dead in a tan/green field u don’t flip,and if u see a little tan in a green/dead forest u don’t notice too much either,radically if u know where to position he self as to match local patterns(espicaly in a semi mowed field/tall dark weed boundary)

  61. jake

    Oh and about that leaf-predator thing,they have,look at preying mantis.

    And for camo,look at rabbits/deer/squirrel/coyote fur colors.

  62. Elliot

    I would like to see and read about the arguments from this thread now that verde has been around for a while. Has it proven to be more effective across a wide range of terrain or is vias still king? Is the verde just more effective at appealing to the human eye and that is what is making people use it? I would also love to know how Jason and Kuiu itself is doing with the two patterns now. Lastly, love the gear myself but in northen Canada it is just so hard to justify with the dollar, duties, shipping and taxes. Please open a branch in Canada to sell to us in the small pool! In fact I will gladly take on this branch and work for you up here!