To say hunters have an opinion of camo would be a ...

To say hunters have an opinion of camo would be a understatment! Thanks to everyone that has taken the time to write. I am blown away with the feedback and amount of detail everyone has shared. I appreciate the time you have taken to contribute. It’s this type of “real world” information I deem so valuable in building this line. Your input is helping to build KUIU.

Some repeated comments:

Eric wrote:
“I much prefer earth tones over camo. I have never felt not wearing camo as a disadvantage. That said I hunt Montana and Alaska.”

George wrote:
“While we are on the subject of camo, in my mind it is far less important than other factors. I choose my backcountry gear based on performance and use a lot of mountaineering gear that isn’t camo at all.”

Luke wrote:
“Others such as mossy oak, realtree, etc I find quite laughable. They may be okay if your game is within 10 yds, but beyond that they blob out so bad you might as well have on solid black.”

Ryan wrote:
“Camo that mimics trees, brush leaves, etc. are great but what happens when you spot and stalk on a wide range of terrain in one day? … I need something that would alter my appearance in a variety of terrain.”

Tom wrote:
“I’m a big fan of big contrast and confusion vs. photorealism”

To summarize the feedback I have received:
– Movement and wind direction are of primary importance at distances under 50yds. No camo can hide the hunter from these truths.

– Large amounts of contrast to defeat “blobbing” at distance is extremely important. Everyone has had a situation where they needed to close the distance without cover.

– Earth tones that work in a variety of terrain are key. This comes back to the variance of cover one may encounter in a single hunt or multiple hunts during the season.

– The gear the camo is printed upon is of greater importance than the camo itself. Cheap cotton in the best pattern available will not find it’s way into the backcountry.

– It must have visual appeal to the consumer. Who wants to buy something that is ugly?!

What else? I’m building KUIU based on your feedback. Please keep it coming!


This article has 17 comment(s)

  1. Ryan

    To follow up on a comment above, what the camo is printed on is more important than the pattern itself. Quiet material is very important to me. There are many great performance items from other mountaineering companies but they are rarely quiet enough for bowhunting and rarely in muted colors and never camo. I liked Mountain Mimicry, Predator, and ASAT.

    • Jeff Drown

      …I just like to break me up into 4 different colors. Camo ok… but its the division of me that blends …Jeff

      • Brian

        The wide open country is what I hunt in 95% of the time and I think everyone writting in has the same opinion I do. Light weight mountaineering style clothing will perform well in back country hunts as well as my local hog and blacktail hunts. Hopefully something in a very open pattern. Have you looked into light weight wool? It is a great product. Some of my favorite hunting clothes are light weight wool in solid colors (wish someone sold it in camo too). The newer wool does not itch like some of the older wool products and is very light in weight.
        If I want to look pretty in camo I will pull my Mossy oak western shirt out of the closet and take the girlfriend to dinner. LOL
        I think KUIU is going in the right direction.


        • Jason Hairston

          Hi Brian,

          Thanks for the comment. The new Merino wool is an amazing product, the challenge is cost, it is expensive especially if you have to print it in camouflage. It is something we have looked into.



    • Jason Hairston

      Hi Ryan,

      One of the biggest challenges in developing a technical line is finding performance fabrics that are quiet. I have been working with a Japanese company (this company makes the finest technical fabrics in world) to developed several fabrics specifically for the KUIU line that are quiet enough to stalk in. Thanks for this comment, it is important to note.


  2. Ryan Sanpei

    What about incorporating packs and bino straps to your camoflage syetem? My bino straps stay on all day long, and the only time that I shed my pack is to make a final stalk or to take a quick break. Most of my packs have two shoulder straps, one waist strap and one strap that secures my two shoulder straps. Include the two more straps from the bino harness. That’s a lot of material that could be used strategically to break up the human silhouette. The only problem is that KUIU will have to build packs and bino straps. 🙂


  3. Kit Baughman

    I’d posted the following comment about camo in Product Requirements, but wanted to add some additional thoughts:

    “For camo I’d like to see something along the lines of Scent-Lok Vertigo. Has elements of both ASAT/Predator type camo and photorealistic camo, and really breaks up the human form.”

    Like a lot of the other people that commented already I need a camo pattern that will let me get within 500 – 200 yards (the “visual comfort zone”) of whatever I’m hunting. Once I’m inside this zone, hopefully I’ve spotted the animal, determined which way it’s looking, and the wind direction, and have a good plan for a stalk. In the visual comfort zone they can’t hear or smell you (at least hopefully not enough to go on full alarm and blow out), so they are keying off of movement and form. I’ve found I can get away with some movement (tree branches and grass move with the wind) as long as they don’t identify my form. I learned about this on a trip to Alaska to hunt caribou. Out where we hunted we came across half dozen stone cairns that were about 3 feet tall and kind of looked like a human form – head and shoulders, down to about the waist. The caribou wouldn’t get within a couple hundred yards of them. When we got back to Lake Clark I asked one of the natives about them. He said they were called Inukshuk and were human shaped piles of stones used to drive the caribou to favorable spots for taking them; originally by bow. The caribou keyed on us, too, but we quickly found that we could lie completely in the open on our sides or prone and the caribou would come within 10 yards of us.

    This is why I think it’s so important for a camo to have some really strong contrast to the pattern, like Scent-Lok Vertigo has. It cannot block up or blob out at 200 – 500 yards.

    Once I’m within 200 yards, I’m not depending on my camo – I’m coming from a direction that they can’t see me, I’m trying to minimize sound, and I’m playing the wind. But, as others have commented, close in it is nice to have camo to get that split second advantage…

  4. Michael Flynn

    I like the digital camo for my ambush hunts in the trees. From turkey to whitetail, any pattern consistant with your background will work to 40 yds. I just wish someone would integrate a good access hole in the back of the jackets to allow for my safety harness tether. Rain and potential heat loss is whats kept me from taking my gear to the tailor and modifying it myself.

  5. Josh N

    I am a little late to the party, but here is my two cents.

    The perfect camo for me:

    1) The camo that does not increase the price of the garments. (Because of printing, treating, complexity of the pattern….or pass along royalty costs (e.g. Hyperstealth)…)

    2) The camo that does not cause compromise in fabric choice (e.g. the rain gear face fabric thread — cons of nylon).

    3) The camo that does not consume the mission of the company and change the goal from producing the best clothes to marketing a camo pattern like so many others have done (Realtree, Mossy Oak, and now Sitka). I have super high hopes for this venture and hope it produces the clothes it appears to be promising.

    I realize that the niche is/was making mountaineering gear for hunters and for many that means camo. The trouble is that what we have seen so far is a business model where the focus is to market the camo (because that is where the money is?) and let the quality slip or fall where it may….licensing rules. I hope that as this company matures the focus remains on innovation and quality garments. Yeah, the company should make money, but if the only difference in the gear is the camo pattern then I won’t give it any preference over Patagucci or any of the others. Keep the innovation high and the features tuned for hunters!

    • Jason Hairston

      Hi Josh,

      Thank you for the thoughtful response. Your bring up some very strong points and I appreciate your insight and concerns.

      One of the main reasons I left Sitka to start KUIU was to build a brand and product line that does not have to compromise on quality, performance or make any decisions that are not in the best interest of the product line, camo included.

      Your point is well taken “keep the innovation hight and the features tuned for hunter”.

      Thank you for your input. Please keep your thoughts and ideas coming .


  6. Adam Casagrande

    Jason have you looked into Multicam.

    Would it be nice to have more gear in MM to go along with the Sitka gear that I have yeah sure it would be but I think that you need to differentiate yourself and Kuiu from them. I am sure there are licensing issues with Optifade. Currently there is very little if anything offered in Multicam primarily used by military and law enforcement

    • Jason Hairston

      Hi Adam,

      I have looked at Multicam. I have not checked into licensing this pattern or who owns the intellectual property. I do like the color scheme in this pattern. I will look into it.



  7. Pedro Ampuero

    Multicam does not look bad, first time I hear about it. Cool!!. The only thing that I dont like is that for some places in Asia and Africa, military camos can get you in trouble…

    Would be nice to see also a bit of green, for spring hunting.

    Also is important that the clothing absorbs the light, some clothing tends to shine a bit. You can not apreciate it on the hand, but… I suppose is like when you see a buck on the sun shining.

    Lets see what happens!

  8. Dave Trosper

    My reply is a question. Is the Verde developed by the same company that designed the sitka camo?

    • Jason Hairston

      No, I designed and developed this pattern.

  9. Adam Hartwell

    I really like both Camo patterns you offer and at this time can only afford one. I live in CA and will do most of my hunting in CA/Sierras. Do you prefer verde or vias? Eventually I will own both, but for now I would like to choose the best all around pattern.

    Thank you,

    • Jason Hairston

      Verde is the most versatile.